Choose Your Own Adventure Party, Friday, April 20

The La Marzocco/Cafe Imports Choose Your Own Adventure Party is only a few days away!

If you want to experience the best dance, tiki, corn hole, cocktail party of your life, you’re not going to want to miss it. Just a reminder, we are handing out a limited number of bracelets at the La Marzocco SCA booth (#1207) on Friday, 4/20. These will allow you entrance into the party starting at 7:45 pm and being valid until 9:30 pm. If you show up with your bracelet after 9:30pm, it will no longer get you in. If you are unable to get a bracelet at our booth, you will want to make sure to arrive early to get in the General Admission line. We will begin letting people in the General Admission line enter the party at 8:30 pm. We are anticipating that we will hit capacity, and once the party is full we will be implementing a one out, one in policy for the rest of the night. Arrive early to make sure you get in, and we can’t wait to dance the night away with you!

True Artisan Cafe Line Up, SCA 2018

We have an amazing line up of roasters in the True Artisan Cafe at SCA Expo! Peruse the list below and be sure to grab coffee from your favorite roaster at our Skybridge location.

We are looking forward to seeing you in Seattle!

SCA 2018: Expo, Events, & Technical Trainings

SCA Expo is coming and we couldn’t be more excited about the lineup of events and products we have to share with you! Here are some of the highlights:

  • La Marzocco Booth & New Products, 4/20-22, SCA Expo, Washington State Convention Center, Booth 1207
  • Modbar AV, 4/20-22, SCA Expo, Washington State Convention Center, Booth 1207
  • True Artisan Café in the Skybridge, 4/20-22, SCA Expo, Washington State Convention Center
  • Choose Your Own Adventure Party, Friday 4/20, Fremont Foundry
  • La Marzocco Cafe and Tastings, 4/20-22, La Marzocco Cafe
  • Let’s Fix It! and other Technical Trainings, 4/20-21, La Marzocco (Ballard), RSVP

 

La Marzocco Booth & New Products, 4/20-22, WSCC, Booth 1207

 This year we invite you to visit our booth #1207 and have a chat with our sales, after sales and marketing teams. We have lots to show you!

First of all, we are excited to share our latest machine, the Leva, with you! One of our Italian colleagues, Gianni Tratzi will be pulling shots for guests to try throughout the weekend. Come experience a traditional lever espresso re-created for today by the talented engineering team at La Marzocco.

We will also have a Linea PB AV and a Strada AV/ABR open for you to come pull shots of your coffee and check out our latest in technology. These will be paired with the exciting new ZM Filter grinder from Mazzer. You will be able to drop a single dose in the ZM to pull shots and experiment with the digital interface. Check out the features of the new ZM in this video.

 

Modbar AV, 4/20-22, WSCC, Booth 1207

Last year we shared our booth space with our sister company, Modbar. This year we have even more excitement to share with you on the Modbar side. Make sure you come by to learn about all the magic happening with Modbar.

 

True Artisan Café in the Skybridge, 4/20-22, WSCC

The True Artisan Café will be in the Skybridge this year. We are excited to be able to offer SCA attendees the chance to taste some delicious espresso from our partners in the sun-drenched Skybridge. The café will feature three Linea PB AV/ABR machines and original art from Liz Chai. It will be the perfect place to grab coffee for your meetings. Stay tuned for the schedule of roasters who will be serving their espresso in the True Artisan Café!

 

Choose Your Own Adventure Party, Friday 4/20, Fremont Foundry

We are teaming up with Cafe Imports to throw a fantastic party on Friday night, April 20. The theme of the party this year will be Choose Your Own Adventure and will feature three different parties on three levels at Fremont Foundry Events. The party will feature a dance party, tiki party and classic cocktail bar, as well as two food trucks in the courtyard. General admission will be available at the door starting at 8:30; make sure to come early to get in as capacity will be limited! A limited number of early entry bracelets will be available, allowing entry from 7:45 pm to 9:30 pm. Swing by La Marzocco Booth #1207 and the Cafe Imports booth #2218 on Friday at expo for more information!

 

La Marzocco Cafe and Tastings, 4/20-22, La Marzocco Cafe

Join us at the Cafe to experience the coffee menu presented by George Howell, our April Roaster in Residence. George Howell will be serving up some of his vintage coffees as well as the mythical Panama Esmeralda Gesha.  Also during SCA the Cafe will be holding a series of different tastings that you can find here.

If you are interested in trying out a Linea Mini or GS3, the La Marzocco Home team will also be at the Cafe running demos and answering questions on our home equipment. Look for the “Ask me about espresso!” buttons.

 

Let’s Fix It! and other Technical Trainings, 4/20-21, La Marzocco (Ballard), RSVP Now 

Let’s Fix It! – Spend Saturday afternoon, April 21 with us at our Ballard HQ in a hands-on workshop hosted by industry leading women, specializing in technical repair work. This workshop is designed to encourage new technicians to explore some of the basic skills required to repair and maintain brewing and grinding equipment. You can RSVP at the Let’s Fix It Eventbrite page here.

Technical Trainings – Sign up now for our technical seminars, held at the La Marzocco Training Lab in Ballard. On Friday, April 20 our Seattle trainer, Randy Phillips (alongside a small team of others), will lead four different technical seminars covering topics such as a Leva technical overview, ZM Filter technical overview, water testing workshop and a La Marzocco Product Improvement presentation. Each seminar will be around 1-hour long. Registration is now open, and space is limited to 30 people per class, so sign up while you can!

Leva Technical Presentation – https://levatech.eventbrite.com

ZM Filter Technical Presentation – https://zmfiltertech.eventbrite.com

Water Testing Workshop – https://lamarzoccowater.eventbrite.com

La Marzocco Product Improvement Presentation –  https://lamarzoccoimprovement.eventbrite.com

 

La Marzocco Cafe News: Introducing Year Three Roasters in Residence

In its second year, the La Marzocco Cafe hosted 12 specialty coffee companies for month-long residencies – each one sharing its own unique approach to coffee with our Seattle community. These companies put a tremendous amount of time into creating their residencies, working with our team to seamlessly set a new stage each month. This past year we welcomed partners from three different countries and eight states including: Toby’s Estate, Madcap, Four Barrel, Coffee Supreme, Olympia, La Fontaine de Belleville, Quills, Caffé Umbria, Kickapoo, Atlas Importers, and Onyx Coffee Lab. Next week, we’ll welcome George Howell Coffee as our final Resident for Year Two.

Through our Roaster in Residence program, we’re able to showcase the breadth of specialty coffee while offering our guests access to coffee education and opportunities to build relationships with the greater coffee community through various classes, throwdowns, panel events and weekly coffee tastings. We send our heartfelt thanks and appreciation to each of our Residents for sharing their passion and stories with us!

Looking ahead, we are thrilled to announce the next line up of roasters who will carry us from May 2018 through February 2020! During our recent application period, we received a myriad of applications from companies all over the world. We were inspired by so many, making it extremely difficult to narrow the selection down. Our goal was to have a diverse group – each with unique company perspectives, sizes, geography, and menu offerings – all in an effort to showcase the many specialty coffee and service philosophies. We are so grateful to each company who took the time to thoughtfully and creatively fill out applications. Representing six countries and eight states, we are honored to be able to welcome the following as our future Roasters in Residence:

Cuvée Coffee, Austin,TX

Sweet Bloom Coffee Roasters, Lakewood, CO

La Colombe Coffee Roasters, Philadelphia, PA

Port of Mokha, Oakland, CA

Equator Coffee, San Rafael, CA

The Coffee Collective, Copenhagen, Denmark

Seesaw Coffee, Shanghai, China

Dapper and Wise, Portland, OR

Linea Caffe, San Francisco, CA

Elixr Coffee, Philadelphia, PA

Allpress Espresso, Auckland City, New Zealand

Metric Coffee, Chicago, IL

Bonanza Coffee Roasters, Berlin, Germany and Onibus Coffee, Tokyo, Japan

Verve Coffee Roasters, Santa Cruz, CA

Ditta Artiginale, Florence, Italy

4th Dimension Coffee, Durham, NC

Kuma Coffee, Seattle, WA

Onda Origins, Seattle, WA

Five Elephant, Berlin, Germany

Congratulations, Roasters – we look forward to working with you soon at the La Marzocco Cafe!

La Marzocco Cafe News: April – Thank you Onyx Coffee Lab and Welcome George Howell Coffee

Our team at the La Marzocco Cafe will be serving the incredibly tasty and creative coffee menu by Onyx Coffee Lab for just one more week! Filled with both comfort and adventurous drinks – in addition to a selection of single origin coffees and blends, the menu Onyx created for their residence has something for every coffee lover.

Each month, our residents are able to choose which espresso machine they would like to use. Onyx is our first Resident to use a complete espresso setup from our sister company, Modbar. Modbar’s under-counter, sleek design allows for enhanced engagement between the cafe staff and guests. Onyx has used their residence as an opportunity to test their vision for a “finisher” station. As described by Lani Paschall, Experience Coordinator and Barista at the La Marzocco Cafe, this station “is envisioned to be the highest barista position, meant to be a final point of hospitality and engagement between the cafe team and their guests – this is where the final product is garnished, sweetened, presented and served. The low profile of the Modbar unit further enables engagement between host and guest – I’d go so far as to say that it requires it! This presents us with a unique challenge to step up our hospitality game. I love a hospitality challenge, so I quite enjoy the finishing station for this reason.”

We love that Onyx has implemented this finisher station for their residence and that the Modbar equipment complements the goal of enhanced hospitality. Come check it out and see what you think before Onyx finishes up their residence next week. We’ll be serving their menu through Monday, April 9.

We’d like to send our heartfelt thanks and appreciation to the entire team at Onyx Coffee Lab. We’re especially grateful to owners Andrea and Jon Allen, as well as Dylan Siemens and Lance Hedrick for all their involvement in planning the residence, training our staff, and hosting classes for our guests in Seattle. We’ve loved serving your coffees and specialty drinks and our guests have very clearly enjoyed consuming them! From our team to yours – thank you!

We are beyond honored to announce that our final Year Two Roaster in Residence is George Howell Coffee from Boston, MA!

George Howell Coffee was founded in 2004 by veteran coffee pioneer George Howell. From the company: “George started George Howell Coffee with the focus and passion to identify, source and roast the highest quality coffees available. We carefully roast every bean to highlight the farmer’s craftsmanship and the influence of each crop’s region and climate or terroir. Our mission is to seek out the best coffees on Earth. We buy the finest regional and single farm-sourced coffees for coffee lovers who share in our quest for the ultimate cup!”

If there are legends in the specialty coffee world, George Howell is certainly one. Since the 1970’s, he has traveled extensively to coffee producing farms, has worked to raise specialty coffee quality standards and economic sustainability for coffee farmers, has written for many food and beverage publications, and has guest lectured at prestigious universities. He has greatly influenced popular coffee culture as well, including his role in creating the Frappuccino™ back in the early nineties. To read Howell’s full biography and contributions to the emergence and growth of specialty coffee, head here.

George Howell has been pioneering a way to keep top quality coffees tasting fresh much longer than their normal shelf-life. By freezing green coffees at the peak of their maturity, the natural aging process can be halted, allowing coffees to outlast their seasonality. Through this innovative process, coffees that were harvested months, even years ago, can taste like they just left the farm. We are thrilled that George Howell’s menu will have some of these “vintage” coffees for our guests to experience during their residence including a Kenyan and an Ethiopian, both to be brewed via pour over. The menu will also feature a selection of signature drinks, including the Cloud 9 which has a fruity, sangria-like base steeped with San Antonio, Colombia coffee, and dolloped with Ethiopian honey whipped cream. Also on the menu, a coffee that has achieved near-mythological status – the La Esmeralda Gesha from Panama.

George Howell himself will be at the La Marzocco Cafe on Friday, April 20, hosting two events including a blind cupping of fresh crop versus previous years crops that have been preserved by freezing to showcase how they hold up over time. These events are free, but attendance will be limited. To see all events during George Howell’s residence and to reserve your spot, head here.

We’ll be serving George Howell Coffee at the La Marzocco Cafe from Tuesday, April 10 through Monday, May 7.

La Marzocco Cafe News: March – Thank you Atlas Coffee Importers and Welcome Onyx Coffee Lab!

The past two weeks have been a whirlwind of good coffee and inspiring education as we have hosted Atlas Coffee Importers at the La Marzocco Cafe. With just a week left in their residence, Atlas will introduce their third and final coffee menu on Tuesday, February 27, which explores coffees from the African Great Lakes Region. On Wednesday, February 28 at 3 pm come listen to a trip report that will focus on gender equality and coffee cooperatives in this region. A selection of coffees will be served including Congo Muungano, Burundi Shamba, and Rwanda Abakundakawa Hingakawa.

Then on Friday, March 2 at 10 am Atlas’s final event will feature some of their key producer partnerships in a coffee tasting and discussion on what it takes to communicate across time zones and cultural distances. Come taste and compare sample roasts received by Atlas to the roasts of Atlas customers, including Counter Culture, Coava, and Equator.

We are so humbled by the enthusiasm and hard work that Atlas poured into their residence. With just over one month to plan, they rolled out an impressive line-up of events, menus and signage that cohesively tells how Importers can bridge the gap between producers and consumers of coffee. Their passion for what they do as Importers is extremely evident and we are so appreciative to the entire Atlas team for all the work that went into their residence, and for the work they do each day. Special thanks goes to Atlas Founder Craig Holt and COO Jennifer Roberts for creating the opportunity, Chelsey Walker-Watson who’s hours of work and attention to detail made this residence run so smoothly, Drew Billups for taking on the role of Roaster and to each Atlas team member who helped with events, set up and take down. We are so grateful!

If you haven’t yet, stop by to taste Atlas’s coffees or attend a class – their menu will be served through March 5.

Next up, we’d like to welcome Onyx Coffee Lab out of Northwest Arkansas as our Roaster in Residence for the month of March!

Onyx Coffee Lab was born back in 2012 to husband and wife team, Jon and Andrea Allen. Onyx is a roaster and retailer with a simple mission – to source the best green coffees in the world, roast them to their fullest potential, and serve them prepared with love and humility. Jon and Andrea continue to oversee the quality and scope of every aspect of their business – from green buying to roasting to customer service – but they cultivate an environment where their staff can grow, learn and contribute.

“We love new things and are constantly pushing our sourcing, roasting, drink-making and service to meet customers where they are while reaching beyond what we think is possible. We never settle for good enough, and it’s evident in every cup. Seattle is America’s original coffee audience, and to have an opportunity to share our point of view on coffee and service to such a community is a dream.”  – Onyx Coffee Lab

Onyx’s menu will feature two coffee blends – Southern Weather, to be brewed via batch brew and Geometry as espresso. In addition, four single origin coffees will be offered, rotating weekly so guests will have the opportunity to try each coffee as both espresso and pour over. Onyx gets creative on their menu with drinks such as the Sprochata – espresso, horchata syrup, cinnamon and oat milk, and the Black Salt Mocha – Ecuadorian chocolate, black salt, espresso, and milk. As a sweet bonus, most drinks on the menu will be garnished with a small treat ranging from sugar cookies, to chocolate, to dehydrated orange slices.

To launch their residence, Onyx is hosting a latte art throwdown with a stacked line-up of sponsors, and a Southern-style crawfish boil. This is an invite-only event. To receive an invite, guests must be signed up for the La Marzocco Cafe Locals Newsletter. Latte art throwdown rules and information can be found here.

Be sure to follow along with us on Facebook and Instagram as we update all events and menu changes during Onyx’s residence.

We will begin serving Onyx Coffee on Tuesday, March 6.

La Marzocco Cafe News: February – Thank you Kickapoo Coffee and Welcome Atlas Coffee Importers

As we prepare for our next Resident at the La Marzocco Cafe, we’d like to remind our Partners that applications for our 2018-19 month-long residencies are due by 11:59 pm PST on February 15, 2018. We are eager to review each application and look forward to offering the Seattle community – and beyond – another year of exceptional coffee!

For the past month, we have been proud to serve coffee from Kickapoo Coffee Roasters. Kickapoo launched their residence with a laid-back latte art throwdown followed by a panel event that brought the important issue of farmer compensation to the forefront of conversation. We commend Kickapoo for their dedication to higher and fairer farmer compensation. Kickapoo’s signature drinks have delighted our palates and their coffee flights have challenged us to see how diverse coffee can be. We’re so grateful to owners, TJ Semanchin and Caleb Nicholes, as well as Jamie Lamonde, Alex Stoffregen, Scott Lucey and the entire Kickapoo team who worked so hard to implement this residence. Thank you!

Our next Resident, Atlas Coffee Importers, a Seattle based company celebrating 20 years in business will begin on Tuesday, February 13. Atlas has been instrumental to many of our past Residents throughout their green coffee buying process. Hosting them as a Resident will give us the opportunity to spotlight the work of an Importer and what that means in the world of specialty coffee.

Jennifer Roberts, COO at Atlas Coffee Importers states, “As Importers, much of our work is done behind the scenes and hidden from coffee consumers. In fact, importers play a critical role in the supply chain. We serve at various points as gate-keepers, advisors, match-makers, paper-pushers, financiers, negotiators and risk-managers. We are looking forward to stepping out from behind the curtain to share some of this important work with Seattle’s coffee-drinking community.”

Atlas will also be taking on the role of roaster during their residence! Drew Billups, Director of Education & Quality Control, will be roasting all of the coffee for service. They have curated a menu of coffees to highlight relationships with some of their favorite producers. Their own espresso blend, Rosebud, will be served throughout the residence, coupled with a selection of single origin coffees that will change weekly. For a little indulgence, the Plant Magic Affogato will be available – made with Rosebud Espresso poured over Frankie & Jo’s beloved Date Shake Ice Cream, it’s not to miss!

A full line-up of events and presentations have been planned throughout Atlas’s three week residence that will highlight the work that goes into the sourcing, logistics, and quality control work of Importers. We’ll see how an Importer works cohesively with coffee producers and roasters towards the collective goal of putting a delicious cup of coffee in the hands of consumers!

We highly recommend making plans to attend “Coffee and The Invisible Hand” on Saturday, February 17 at 9 AM. Author Dave Eggers will be present with his new book, The Monk of Mokha, an incredible true story of Mokhtar Alkhanshali’s mission to bring Yemen’s coffee to the United States and how Atlas helped him achieve it. Mokhtar will speak along with Craig Holt & Melissa Kelley from Atlas Coffee Importers, and cups of his coffee from Yemen will be available for purchase. Pictured below – a panel discussion that Mokhtar and Craig did in Yemen in 2014, when they first met.

More information about this and all events with Atlas Coffee Importers will be up on our Facebook Event Page and our Event Calendar.

With just one week left in their residence, be sure to come try Kickapoo Coffee’s menu. We’ll be serving it through Monday, February 12, and will then welcome Atlas Coffee Importers on Tuesday, February 13.

La Marzocco Partners with UC Davis to Advance Coffee Science

Yesterday, we, La Marzocco, pledged $750,000 to the University of California, Davis to help fund a new Coffee Center building and to further coffee science research efforts at the university.

The first-of-its-kind Coffee Center is a nexus for faculty, students and visiting scholars from both industry and academia to explore fundamental and applied scientific research questions about coffee. The center’s dedicated physical infrastructure and laboratories will allow researchers to investigate a host of post-harvest research topics under carefully controlled and measured conditions to facilitate discoveries and innovations similar to those that have advanced the wine and beer industries.

“The science underlying the creation of high-quality espressos is notoriously complicated because of the interplay between fluid flow and extraction under high pressure and high-temperature conditions,” says William Ristenpart, professor of chemical engineering at UC Davis and director of the Coffee Center. “La Marzocco has decades of experience in espresso, so we are very excited to work with them to both advance the state of espresso science and to develop curricula focused on teaching the next generation of coffee science professionals.”

The partnership with UC Davis provides our global company with a groundbreaking opportunity to take part in dedicated coffee research in an academic environment. With the world’s changing climate, an industry-wide push for sustainable best practices, and the ever-growing demand for high-quality coffee, the need for coffee-educated talent and associated academic research has never been greater.

“The forward motion of the coffee industry has always been the core of our mission at La Marzocco,” shares Kent Bakke, International CEO, La Marzocco. “We believe the Coffee Center at UC Davis represents a renewed focus on understanding the science behind coffee that will lead us to better practices for growers, importers, roasters and cafes. Our international team is expanding our research and educational initiatives and we hope UC Davis can be a partner in this effort.”

The La Marzocco Brewing and Espresso Laboratory will be the cornerstone of the university’s research and teaching efforts on brewing and espresso. La Marzocco will also provide state-of-the-art espresso machines for the laboratory.

UC Davis will renovate an existing 6,000 square-foot facility to serve as a hub for coffee research and education. In addition to the La Marzocco Brewing and Espresso Laboratory, the Coffee Center building will include a pilot roastery, a green bean storage laboratory, a sensory and cupping laboratory, an advanced chemical analytical laboratory, a classroom and an outdoor event space.

 

About UC Davis Coffee Center

The UC Davis Coffee Center is the first multidisciplinary university research center in the world devoted to addressing the broad needs of the coffee industry through a holistic approach to coffee science and education. With support from its many partners, the UC Davis Coffee Center will help to raise the global standards for coffee by applying a rigorous academic framework to coffee research. The center builds upon the university’s existing Coffee Lab, a 1,200 square-foot laboratory where students explore engineering principles through roasting and brewing coffee. For more information on the UC Davis Coffee Center, visit www.coffeecenter.ucdavis.edu

La Marzocco Cafe News: January – Thank you Caffè Umbria and Welcome Kickapoo Coffee

Happy New Year! We are so grateful to everyone who visited our Cafe in 2017 and we’re excited about what’s ahead – lots of delicious coffee, inspiring events and building a stronger local community. If you haven’t yet, please sign up for our La Marzocco Cafe Locals Newsletter. It is our new way of sharing news about the Cafe including invite-only events, special offers for our local guests and information on unique menu items.

Before we introduce our first Roaster in Residence of the year, we’d like to send a heartfelt thanks to our Seattle neighbors and friends at Caffè Umbria. Throughout December we have enjoyed their classic Italian menu and decadent specialty drinks. Every detail of their Residence – from Italian movie nights to weekly themed coffee tastings – has been planned and implemented with care and much pride and we are so grateful. Thanks to everyone at Caffè Umbria who had a hand in the process. We especially want to thank Marie Franklin for her countless hours and organization, and both Marie and Antonio Madeddu for training our staff, being present for set up and hosting events. We truly appreciate all your effort!

On Tuesday, January 9, Kickapoo Coffee Roasters from Viroqua, Wisconsin will begin serving their menu at the Cafe. Already, we have been delighted by the coffee samples that Kickapoo has sent for our team to taste. From Kickapoo:

“From our inception, Kickapoo Coffee has been driven by a twin-focus: great tasting coffee and fairness to farmers. That dual passion stems directly from our co-owners – Caleb Nicholes, whose background in boutique wines and the culinary arts translated well to the world of specialty coffee; and TJ Semanchin, whose studies in sustainable development throughout Latin America led him to a life in coffee. At our core, we are committed to making coffee better and making it better for all parties involved.”

In 2017, Kickapoo launched their “Raise the Bar” campaign by raising their guaranteed minimum price (paid to coffee farmers) to an unprecedented $2.75/lb of coffee (FOB). Join us on Friday, January 19 at 7 PM as TJ Semanchin, Co-owner of Kickapoo Coffee, along with several panelists discuss the impact of coffee on small farmers, touching on topics like fair-trade, direct trade, minimum pricing, importing practices, etc. TJ will speak about Kickapoo’s minimum pricing policy which according to Kickapoo is currently the highest published minimum price in the industry. Please RSVP to this event by heading to our events calendar.

Not to miss on Kickapoo’s menu will be three Coffee Sets. Each Set offers two 7 oz cups of pour over coffee that have been chosen to highlight differences in the coffees based on Microclimate, Variety and Processing. For example, guests will have the opportunity to taste Berundi Nemba processed in two different ways, side-by-side: washed and natural. A suggested pastry pairing will accompany each Set as an additional option.

Kickapoo has collaborated with The London Plane to offer six pastries and toast selections exclusively for their Residence. We can’t wait to try the Meyer Lemon Tartlet with Jasmine Green Tea Meringue or the Apple Butter Toast with Prosciutto, Sage and Uplands Cheese Pleasant Ridge Reserve – a Gruyere-like cheese being brought in from an award-winning 300 acre farm in southwest Wisconsin!

Cheers to a wonderful year ahead with lots of great coffee! We will continue to serve Caffè Umbria’s menu through Monday, January 8 and Kickapoo Coffee’s menu will begin Tuesday, January 9.

Now accepting applications for 2018-2019 La Marzocco Café Residents

Program Overview

The La Marzocco Café and Showroom opened in April 2016 in Seattle. The café is unique in that it is designed to serve as a platform to showcase the diversity and creativity of specialty coffee. Each month, a new “resident” takes over the café in order to present their vision of coffee service. Residents curate the coffees that are served, design the complete menu (every item and every ingredient), select the equipment that will be used during their residency, design supporting bar flow, and train our team to execute the coffee program.

In addition to designing the coffee program, residents are also invited to use their residency as a platform for education and community engagement. Residents are encouraged to develop and present educational programming and unique engagement experiences for café guests during their residency, as well as design a launch event to begin their residency. Our goal is that residents will fully embrace the opportunity to express their creativity and showcase their work. No idea is too far-fetched, and our team is eager to be challenged, and to bring each resident’s vision to fruition.

We are now accepting applications for one-month residencies for Year 3, beginning May 2018.

Applications need to be completed no later than February 15th, 2018, 11:59pm Pacific Standard Time.

Selection Criteria

Our goal is to create a slate of 2018-2019 residents that are diverse in their perspectives, geographies, and size.

We will be selecting individual residents based on the completeness of their applications, and the unique perspectives and creativity expressed in their applications. We will also prioritize creating an overall slate of residents that is diverse; we will be considering the group overall, in addition to reviewing the individual applications.

Each residency is meant to create the resident’s coffee experience that they choose to present to the communities they serve. Applications should highlight their perspective, and a commitment to creating something special, novel, and unique while in residence.

Applications will be evaluated based on our ability to understand the applicant’s perspective, and the supporting elements (menu, educational programming, company background, etc.) that help showcase that perspective. We will also be giving special consideration to applicants who can commit to having team members train our team in Seattle in the days leading up to the start of their residency, and in the first few days following the launch of the residency.

Coffee samples will be evaluated in a blind tasting.

While being a La Marzocco partner (someone that purchases our equipment) is not required, it is heavily considered. If you are not currently a partner of ours, please share with us what attracts you about our residency program.

The application will serve as the basis for your residency; you are essentially designing your residency as you envision it.

Be as thorough and complete in your answers as possible. Please keep in mind that this application process will take significant time and attention, as the application period will not be extended.

We have found that the Seattle community we serve enjoys being challenged by unique experiences – and they have come to expect it. We hope you’ll surprise them!

If you have questions as you work on your application, please first refer to the FAQs listed on the application. If you have additional questions, you can contact Amy Hattemer at amy@lamarzocco.com.

 

To summarize, residents will be selected based on these criteria:

1. The applicant’s unique perspective within specialty coffee, how their perspective is creatively expressed.

2. The overall diversity of the residents (perspective, company size, geography – international and domestic).

3. The completeness of the application.

4. The applicant’s ability to commit to be in Seattle to train our team in the days before and after the residency begins.

Application Instructions

1. Work with your team internally to design your residency application.

2. Submit the requested information listed in application in any format you desire. (video, online drive with uploaded content, song, online presentation, etc…)

3. Complete your application by February 15, 2018, 11:59pm Pacific Standard Time.

LINK TO APPLICATION

We look forward to learning about your vision for a residency at the café!

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