SCA 2018: Expo, Events, & Technical Trainings

SCA Expo is coming and we couldn’t be more excited about the lineup of events and products we have to share with you! Here are some of the highlights:

  • La Marzocco Booth & New Products, 4/20-22, SCA Expo, Washington State Convention Center, Booth 1207
  • Modbar AV, 4/20-22, SCA Expo, Washington State Convention Center, Booth 1207
  • True Artisan Café in the Skybridge, 4/20-22, SCA Expo, Washington State Convention Center
  • Choose Your Own Adventure Party, Friday 4/20, Fremont Foundry
  • La Marzocco Cafe and Tastings, 4/20-22, La Marzocco Cafe
  • Let’s Fix It! and other Technical Trainings, 4/20-21, La Marzocco (Ballard), RSVP

 

La Marzocco Booth & New Products, 4/20-22, WSCC, Booth 1207

 This year we invite you to visit our booth #1207 and have a chat with our sales, after sales and marketing teams. We have lots to show you!

First of all, we are excited to share our latest machine, the Leva, with you! One of our Italian colleagues, Gianni Tratzi will be pulling shots for guests to try throughout the weekend. Come experience a traditional lever espresso re-created for today by the talented engineering team at La Marzocco.

We will also have a Linea PB AV and a Strada AV/ABR open for you to come pull shots of your coffee and check out our latest in technology. These will be paired with the exciting new ZM Filter grinder from Mazzer. You will be able to drop a single dose in the ZM to pull shots and experiment with the digital interface. Check out the features of the new ZM in this video.

 

Modbar AV, 4/20-22, WSCC, Booth 1207

Last year we shared our booth space with our sister company, Modbar. This year we have even more excitement to share with you on the Modbar side. Make sure you come by to learn about all the magic happening with Modbar.

 

True Artisan Café in the Skybridge, 4/20-22, WSCC

The True Artisan Café will be in the Skybridge this year. We are excited to be able to offer SCA attendees the chance to taste some delicious espresso from our partners in the sun-drenched Skybridge. The café will feature three Linea PB AV/ABR machines and original art from Liz Chai. It will be the perfect place to grab coffee for your meetings. Stay tuned for the schedule of roasters who will be serving their espresso in the True Artisan Café!

 

Choose Your Own Adventure Party, Friday 4/20, Fremont Foundry

We are teaming up with Cafe Imports to throw a fantastic party on Friday night, April 20. The theme of the party this year will be Choose Your Own Adventure and will feature three different parties on three levels at Fremont Foundry Events. The party will feature a dance party, tiki party and classic cocktail bar, as well as two food trucks in the courtyard. General admission will be available at the door starting at 8:30; make sure to come early to get in as capacity will be limited! A limited number of early entry bracelets will be available, allowing entry from 7:45 pm to 9:30 pm. Swing by La Marzocco Booth #1207 and the Cafe Imports booth #2218 on Friday at expo for more information!

 

La Marzocco Cafe and Tastings, 4/20-22, La Marzocco Cafe

Join us at the Cafe to experience the coffee menu presented by George Howell, our April Roaster in Residence. George Howell will be serving up some of his vintage coffees as well as the mythical Panama Esmeralda Gesha.  Also during SCA the Cafe will be holding a series of different tastings that you can find here.

If you are interested in trying out a Linea Mini or GS3, the La Marzocco Home team will also be at the Cafe running demos and answering questions on our home equipment. Look for the “Ask me about espresso!” buttons.

 

Let’s Fix It! and other Technical Trainings, 4/20-21, La Marzocco (Ballard), RSVP Now 

Let’s Fix It! – Spend Saturday afternoon, April 21 with us at our Ballard HQ in a hands-on workshop hosted by industry leading women, specializing in technical repair work. This workshop is designed to encourage new technicians to explore some of the basic skills required to repair and maintain brewing and grinding equipment. You can RSVP at the Let’s Fix It Eventbrite page here.

Technical Trainings – Sign up now for our technical seminars, held at the La Marzocco Training Lab in Ballard. On Friday, April 20 our Seattle trainer, Randy Phillips (alongside a small team of others), will lead four different technical seminars covering topics such as a Leva technical overview, ZM Filter technical overview, water testing workshop and a La Marzocco Product Improvement presentation. Each seminar will be around 1-hour long. Registration is now open, and space is limited to 30 people per class, so sign up while you can!

Leva Technical Presentation – https://levatech.eventbrite.com

ZM Filter Technical Presentation – https://zmfiltertech.eventbrite.com

Water Testing Workshop – https://lamarzoccowater.eventbrite.com

La Marzocco Product Improvement Presentation –  https://lamarzoccoimprovement.eventbrite.com

 

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