La Marzocco USA is thrilled to confirm that the next generation Linea, the Linea PB, will be unveiled at the SCAA Expo in Boston on April 12th.
The La Marzocco Linea has been an icon of specialty coffee since its release in 1990. It has grown up with specialty coffee, and continues to be the steadfast workhorse in leading cafes across the US and around the world.
Piero Bambi, son of Giuseppe Bambi and nephew of Bruno Bambi, the brothers who founded La Marzocco in 1927, has spent much of his life carrying on his father and his uncle’s legacy of building the finest-quality espresso machines. Piero has had a hand in the design and engineering of every La Marzocco espresso machine currently in production. The Linea Classic was the first machine for which Piero led design.
And so, as we release the first major design update to the Linea, we are naming this new machine in Piero Bambi’s honor: the La Marzocco Linea PB.
This will be the first full update to the technical and stylistic workings of the Linea in the nearly 25 years it has been in production. The Linea PB carries the Linea line forward in a way that is familiar, yet also fresh and new.
Over the coming months we will share more news about the Linea PB as we prepare to share the finished machine with the world in Boston in April. In addition to the unveiling at the SCAA Expo, simultaneous remote launch events will be hosted at La Marzocco offices worldwide.
To recognize this important milestone in the history of the La Marzocco Linea, La Marzocco USA is launching the Linea Love Campaign. For many people, the Linea holds a great deal of nostalgia – it may have been the first espresso machine they learned to prepare espresso on, or it was the first machine they purchased, or they have incredible stories about the Linea’s ability to deliver in the highest-volume situations. The Linea Love Campaign invites the specialty coffee community to share their fondest memories, and what the Linea means to them.
We’d love to hear your story, and share it as part of the campaign. You’re free to use whatever medium helps tell your story best: writing, drawing, video, a picture, a song – anything. Submissions will be showcased at www.LineaLove.com, in social media, and at SCAA in Boston.
So what’s your story? To share it with us, submit it via www.LineaLove.com or by sending it to firstname.lastname@example.org. Follow the campaign with the hashtag #LineaLove.
To thank you for sharing your story, people who submit their memories will receive a gift that commemorates this special milestone in the history of the La Marzocco Linea. More details are available at www.LineaLove.com.
The La Marzocco Linea would not be what it is without the talented people who use it to practice their craft – every day, year-in and year-out. The story of the Linea is your story; we look forward to hearing it, sharing it, and to celebrating the milestone of the release of the La Marzocco Linea PB with you in 2013.