This was sent in by our friends in Europe. If you have, or are willing to, spend over $3k on a bike, chances are you have heard of Independent Fabrications, the famed custom bike builder. Even if you already have a nice bike or have just recently bought one (like I have), IF bikes are still one of those bikes you will always uncontrollably drool over, in a Pavlovian sort of way.
So it was with great out of saddle excitement to see Creme Cycles, the dealer for IF bikes in Germany, in a video featuring the La Marzocco GS/3 (at 1:45):
“We are very serious about our coffee… We work really hard to come up with a blend that has the right taste, the right balance, the right body. It’s the same thing with building a custom frame. You just gotta come up with the right combination that comes over into the art, the passion, and the culture of it.”