SCA 2018: Expo, Events, & Technical Trainings

SCA Expo is coming and we couldn’t be more excited about the lineup of events and products we have to share with you! Here are some of the highlights:

  • La Marzocco Booth & New Products, 4/20-22, SCA Expo, Washington State Convention Center, Booth 1207
  • Modbar AV, 4/20-22, SCA Expo, Washington State Convention Center, Booth 1207
  • True Artisan Café in the Skybridge, 4/20-22, SCA Expo, Washington State Convention Center
  • Choose Your Own Adventure Party, Friday 4/20, Fremont Foundry
  • La Marzocco Cafe and Tastings, 4/20-22, La Marzocco Cafe
  • Let’s Fix It! and other Technical Trainings, 4/20-21, La Marzocco (Ballard), RSVP

 

La Marzocco Booth & New Products, 4/20-22, WSCC, Booth 1207

 This year we invite you to visit our booth #1207 and have a chat with our sales, after sales and marketing teams. We have lots to show you!

First of all, we are excited to share our latest machine, the Leva, with you! One of our Italian colleagues, Gianni Tratzi will be pulling shots for guests to try throughout the weekend. Come experience a traditional lever espresso re-created for today by the talented engineering team at La Marzocco.

We will also have a Linea PB AV and a Strada AV/ABR open for you to come pull shots of your coffee and check out our latest in technology. These will be paired with the exciting new ZM Filter grinder from Mazzer. You will be able to drop a single dose in the ZM to pull shots and experiment with the digital interface. Check out the features of the new ZM in this video.

 

Modbar AV, 4/20-22, WSCC, Booth 1207

Last year we shared our booth space with our sister company, Modbar. This year we have even more excitement to share with you on the Modbar side. Make sure you come by to learn about all the magic happening with Modbar.

 

True Artisan Café in the Skybridge, 4/20-22, WSCC

The True Artisan Café will be in the Skybridge this year. We are excited to be able to offer SCA attendees the chance to taste some delicious espresso from our partners in the sun-drenched Skybridge. The café will feature three Linea PB AV/ABR machines and original art from Liz Chai. It will be the perfect place to grab coffee for your meetings. Stay tuned for the schedule of roasters who will be serving their espresso in the True Artisan Café!

 

Choose Your Own Adventure Party, Friday 4/20, Fremont Foundry

We are teaming up with Cafe Imports to throw a fantastic party on Friday night, April 20. The theme of the party this year will be Choose Your Own Adventure and will feature three different parties on three levels at Fremont Foundry Events. The party will feature a dance party, tiki party and classic cocktail bar, as well as two food trucks in the courtyard. General admission will be available at the door starting at 8:30; make sure to come early to get in as capacity will be limited! A limited number of early entry bracelets will be available, allowing entry from 7:45 pm to 9:30 pm. Swing by La Marzocco Booth #1207 and the Cafe Imports booth #2218 on Friday at expo for more information!

 

La Marzocco Cafe and Tastings, 4/20-22, La Marzocco Cafe

Join us at the Cafe to experience the coffee menu presented by George Howell, our April Roaster in Residence. George Howell will be serving up some of his vintage coffees as well as the mythical Panama Esmeralda Gesha.  Also during SCA the Cafe will be holding a series of different tastings that you can find here.

If you are interested in trying out a Linea Mini or GS3, the La Marzocco Home team will also be at the Cafe running demos and answering questions on our home equipment. Look for the “Ask me about espresso!” buttons.

 

Let’s Fix It! and other Technical Trainings, 4/20-21, La Marzocco (Ballard), RSVP Now 

Let’s Fix It! – Spend Saturday afternoon, April 21 with us at our Ballard HQ in a hands-on workshop hosted by industry leading women, specializing in technical repair work. This workshop is designed to encourage new technicians to explore some of the basic skills required to repair and maintain brewing and grinding equipment. You can RSVP at the Let’s Fix It Eventbrite page here.

Technical Trainings – Sign up now for our technical seminars, held at the La Marzocco Training Lab in Ballard. On Friday, April 20 our Seattle trainer, Randy Phillips (alongside a small team of others), will lead four different technical seminars covering topics such as a Leva technical overview, ZM Filter technical overview, water testing workshop and a La Marzocco Product Improvement presentation. Each seminar will be around 1-hour long. Registration is now open, and space is limited to 30 people per class, so sign up while you can!

Leva Technical Presentation – https://levatech.eventbrite.com

ZM Filter Technical Presentation – https://zmfiltertech.eventbrite.com

Water Testing Workshop – https://lamarzoccowater.eventbrite.com

La Marzocco Product Improvement Presentation –  https://lamarzoccoimprovement.eventbrite.com

 

La Marzocco Cafe News: April – Thank you Onyx Coffee Lab and Welcome George Howell Coffee

Our team at the La Marzocco Cafe will be serving the incredibly tasty and creative coffee menu by Onyx Coffee Lab for just one more week! Filled with both comfort and adventurous drinks – in addition to a selection of single origin coffees and blends, the menu Onyx created for their residence has something for every coffee lover.

Each month, our residents are able to choose which espresso machine they would like to use. Onyx is our first Resident to use a complete espresso setup from our sister company, Modbar. Modbar’s under-counter, sleek design allows for enhanced engagement between the cafe staff and guests. Onyx has used their residence as an opportunity to test their vision for a “finisher” station. As described by Lani Paschall, Experience Coordinator and Barista at the La Marzocco Cafe, this station “is envisioned to be the highest barista position, meant to be a final point of hospitality and engagement between the cafe team and their guests – this is where the final product is garnished, sweetened, presented and served. The low profile of the Modbar unit further enables engagement between host and guest – I’d go so far as to say that it requires it! This presents us with a unique challenge to step up our hospitality game. I love a hospitality challenge, so I quite enjoy the finishing station for this reason.”

We love that Onyx has implemented this finisher station for their residence and that the Modbar equipment complements the goal of enhanced hospitality. Come check it out and see what you think before Onyx finishes up their residence next week. We’ll be serving their menu through Monday, April 9.

We’d like to send our heartfelt thanks and appreciation to the entire team at Onyx Coffee Lab. We’re especially grateful to owners Andrea and Jon Allen, as well as Dylan Siemens and Lance Hedrick for all their involvement in planning the residence, training our staff, and hosting classes for our guests in Seattle. We’ve loved serving your coffees and specialty drinks and our guests have very clearly enjoyed consuming them! From our team to yours – thank you!

We are beyond honored to announce that our final Year Two Roaster in Residence is George Howell Coffee from Boston, MA!

George Howell Coffee was founded in 2004 by veteran coffee pioneer George Howell. From the company: “George started George Howell Coffee with the focus and passion to identify, source and roast the highest quality coffees available. We carefully roast every bean to highlight the farmer’s craftsmanship and the influence of each crop’s region and climate or terroir. Our mission is to seek out the best coffees on Earth. We buy the finest regional and single farm-sourced coffees for coffee lovers who share in our quest for the ultimate cup!”

If there are legends in the specialty coffee world, George Howell is certainly one. Since the 1970’s, he has traveled extensively to coffee producing farms, has worked to raise specialty coffee quality standards and economic sustainability for coffee farmers, has written for many food and beverage publications, and has guest lectured at prestigious universities. He has greatly influenced popular coffee culture as well, including his role in creating the Frappuccino™ back in the early nineties. To read Howell’s full biography and contributions to the emergence and growth of specialty coffee, head here.

George Howell has been pioneering a way to keep top quality coffees tasting fresh much longer than their normal shelf-life. By freezing green coffees at the peak of their maturity, the natural aging process can be halted, allowing coffees to outlast their seasonality. Through this innovative process, coffees that were harvested months, even years ago, can taste like they just left the farm. We are thrilled that George Howell’s menu will have some of these “vintage” coffees for our guests to experience during their residence including a Kenyan and an Ethiopian, both to be brewed via pour over. The menu will also feature a selection of signature drinks, including the Cloud 9 which has a fruity, sangria-like base steeped with San Antonio, Colombia coffee, and dolloped with Ethiopian honey whipped cream. Also on the menu, a coffee that has achieved near-mythological status – the La Esmeralda Gesha from Panama.

George Howell himself will be at the La Marzocco Cafe on Friday, April 20, hosting two events including a blind cupping of fresh crop versus previous years crops that have been preserved by freezing to showcase how they hold up over time. These events are free, but attendance will be limited. To see all events during George Howell’s residence and to reserve your spot, head here.

We’ll be serving George Howell Coffee at the La Marzocco Cafe from Tuesday, April 10 through Monday, May 7.

SCA 2017

SCA weekend is just 2 weeks away, here’s what we have planned!

  • SCA Expo, 4/21-23, Washington State Convention Center, Booth 1338
  • 90th Anniversary Party, Saturday 4/22, La Marzocco Cafe
  • Welcome Home – classes and presentations for the home barista, 4/20-23, La Marzocco Cafe
  • Tech Seminars, 4/21-22, La Marzocco (Ballard), RSVP now

SCA Expo, 4/21-23, WSCC, Booth 1338

We hope to see you in Seattle for SCA Expo. Visit booth 1338 to meet with your area sales director, our after-sales support team, and the rest of the La Marzocco team. On bar, you’ll see the new addition to the Strada family, Strada with Auto Brew Ratio, as well as a ‘Songwa-art’ wrapped Linea PB ABR. This year is full of celebrations, including that of our partnership (with Probat and Mahlkonig) in the Tanzania coffee farm, Songwa.

The booth will be energized with the return of the #TrueArtisan Café, showcasing a great list of our roaster partners serving up their coffees.

The La Marzocco booth will also host for the first time, La Marzocco’s sister company, Modbar, the leader in undercounter brewing equipment. La Marzocco’s Kent Bakke and Joe Monaghan were early supporters of Modbar’s innovative approach to coffee equipment, and the company has worked in collaboration with La Marzocco to elevate the craft of coffee while enabling closer connections between customers, baristas and the coffee experience. The booth will feature two brewing stations operated by guest roasters: one in a 2-group setup with two espresso taps and two steam taps; the second holding two pourover taps for filter coffee.

 

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90th Anniversary Party, Saturday 4/22, La Marzocco Cafe

Join us as we celebrate La Marzocco’s 90th anniversary with a party Saturday night – 8pm-midnight – at the La Marzocco Cafe.

It’s a 90s-themed party, decked out in theme with a DJ spinning only 90s music, costumes encouraged, and plenty of food and drink. Two food trucks will be positioned in the courtyard outside the Cafe, and inside will be bars serving up Italian wines, batched Negronis, beer & cider.

Did we mention COSTUMES? There will be a competition for the best costumes, awarding prizes to the best 3, so come dressed in your 90s gear.

Tickets to the party will be handed out at our SCA booth, 1338, but if you don’t get a ticket at the show, come early to receive one at the door – space will be limited. We look forward to celebrating with you! #lamarzocco90

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La Marzocco Home programming, 4/20-23, La Marzocco Cafe

La Marzocco Home will be holding an event at the La Marzocco Cafe called “Welcome Home: A series of classes and presentations for the home barista.” This event will be open to the public and will feature talks by industry experts and hands-on classes with the Linea Mini and GS3 taught by La Marzocco staff. Topics will cover barista tool design, beginner and advanced espresso as well as a coffee tasting from Nordic Approach, one of the most respected green coffee buyers in the industry. Visitors will also be able to view an art installation featuring Songwa, the coffee farm in Tanzania partially owned by La Marzocco. For more information and schedule of events, go to La Marzocco Home’s blog: lamarzoccohome.com.

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 Tech Seminars, 4/21-22, La Marzocco (Ballard), RSVP now

Sign up now for our technical seminars, held at the La Marzocco Training Lab in Ballard. Throughout Friday and Saturday (4/21-22) our Seattle trainer, Randy Phillips (alongside a small team of others), will lead four different technical seminars covering topics such as espresso machine preventive maintenance, water quality, the conical valve, and how to install Modbar equipment. Each seminar will be around 1-hour long and offered both days. Registration is now open, and space is limited to 30 people per class, so sign up while you can!

Follow these links to register:

Friday, 4/21

Water Quality for Espresso Equipment

Preventative Maintenance Seminar

Introduction to the La Marzocco Conical Valve

Espresso Machine Installation with Modbar

Saturday, 4/22

Water Quality for Espresso Equipment

Preventative Maintenance Seminar

Introduction to the La Marzocco Conical Valve

Espresso Machine Installation with Modbar

 

 

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