See you at the New York Coffee Festival

nycf-logo

La Marzocco is excited to participate in the second edition of the New York Coffee Festival. September 16-18, we will be on site at the 69th Regiment Armory for a weekend of espresso and coffee celebration.

The New York Coffee Festival is an exciting event, as it is consumer facing, giving ourselves and our partners the opportunity to spread the good word of specialty coffee to the masses. This year, we’ll be doing this in two ways; the La Marzocco Home DIY Experience Bar and the True Artisan Cafe.

u04a5971-edit

DIY Experience Bar

For those curious to learn more about the craft of making espresso, La Marzocco Home is running a hands-on Experience Bar, giving attendees the opportunity to learn the steps to making espresso on a La Marzocco GS3 and Linea Mini. For many, this is the first opportunity to get hands-on with an extraction method that is usually experienced from the other side of a counter in a cafe or coffee shop.

The La Marzocco Home Experience Bar will feature four home espresso machines—two Linea Minis and two GS3s, and will feature coffees from Counter Culture Coffee, Toby’s Estate, Gregory’s Coffee, Joe NYC, and Blue Stone Lane throughout the weekend.

u04a5947-edit

The True Artisan Cafe

La Marzocco machines are nothing without great roasted coffee. Throughout the weekend, stop by and try espresso drinks made by some of the best coffee roasters New York has to offer.

Our roasting partners will be sharing delicious blends, single origin coffee, and creative espresso drinks. See the schedule at the end of this post to know when to stop by for your favorites.

u04a6002-edit

Strada AV

The True Artisan Cafe will feature the newly released, newly available Strada AV. This machine features the forward-thinking La Marzocco electronics platform, giving baristas easy-to-navigate, precision control of the volume of water to flow through an extraction.

The Strada AV is also the first espresso machine to feature our all-new Pro Touch steam wand. This new steam wand stays cools to the touch, without compromising steam quality or volume.

No matter how big the crowds get at the New York Coffee Festival, the Strada AV will be the machine to help our baristas make consistent, delicious drinks with ease.

strada-3-gr-av-black

 

Our Partners

Thank you to Counter Culture whose staff will be guiding folks through our Experience Bar. We also want to thank all of the following for taking a part in the True Artisan Cafe. (The most current True Artisan Cafe schedule is also listed.)

Intelligentsia Coffee (Friday, 1:45-3:45)
The Pulley Collective (Friday, 1:45-3:45)
Stumptown Coffee Roasters (Saturday, 9:45-11:30)
La Colombe (Saturday, 9:45-11:30)
Parlor Coffee (Saturday, 11:45-1:15)
Irving Farm (Saturday, 11:45-1:15)
Coffee Labs 
Super Crown Coffee (Saturday, 1:30-3:00)
Gotham Coffee (Saturday, 3:15-4:45)
Toby’s Estate
Gregory’s Coffee
Ceremony Coffee (Sunday, 9:45-11:30)
George Howell (Sunday, 9:45-11:30)
Ninth Street (Sunday, 11:45-1:30)
Square One (Sunday, 11:45-1:30)
Green Street (Sunday, 1:30-3:30)
Third Rail Coffee (Sunday, 1:30-3:30)
Joe NYC
Blue Stone Lane

Introducing La Marzocco Home

Home 560px

Today we are pleased to announce La Marzocco Home, a new business unit operating from the La Marzocco Seattle office, serving customers in the United States.

La Marzocco Home launches today with www.lamarzoccohome.com, a unique digital destination and online store that allows the home barista to configure his or her own La Marzocco GS3 espresso machine with specialized design features, add accessories, learn about the history of espresso, and take online courses.

Over recent years, we have observed an increase in interest and enthusiasm for the La Marzocco brand among coffee enthusiasts and people wanting to prepare great espresso at home. La Marzocco Home is meant to be a destination for these enthusiasts, where they can engage directly with La Marzocco, learn the story of the company, and delve into the world of espresso theory and technique.

We feel that La Marzocco Home will be a great resource for current owners of the La Marzocco GS3, and for those who dream of one day having one in their kitchen.

Custom options for GS3s sold through La Marzocco Home include matte black body panels, wood accents, and glass side panels. In addition to custom and standard GS3 configurations, La Marzocco Home also offers Mazzer espresso grinders, barista tools, and La Marzocco designed accessories.

Take a spin through the site, configure your ideal GS3, and let us know what you think!

GS3 Configure2

Espresso to the People – The GS/3 Experience at SCAA

This year at SCAA we want to offer guests the opportunity to not only watch coffee being made, but to learn how to craft delicious espresso beverages themselves. The GS/3 Experience, located at the Skybridge Café outside the entrance to the USBC, empowers attendees to make their own espresso drinks on La Marzocco GS/3 machines under the guidance of professional baristas.

At La Marzocco we are always looking for opportunities to educate the public about what makes specialty coffee so different and delicious. Providing a hands on coffee experience will give the public more reasons to come to the SCAA show and learn what specialty coffee is all about.

If people are going to be learning how to make espresso, we want to make sure that the experience is beautiful. So we teamed up with Jacob Ellul-Blake, founder of Pantechnicon, and former La Marzocco engineer, who has built custom machines for Stumptown and Whole Foods, to create four customized GS/3s that epitomize the style that makes the coffee making ritual so rich. Jacob explains, “The espresso machine is a focal point in the coffee experience, and it can play a big role in telling your story and the story of the coffee you serve.” New glass panels, wood portafilter handles and all black body panels are a just a few details that will help us tell the specialty coffee story at The GS/3 Experience

Come visit us and bring that friend that you’ve always wanted to share your love of coffee with and we’ll help them pour their first latte art heart.

photo

Join us in a city near you for “Pressure + Flow”

La Marzocco USA is pleased to announce the four-city event series “Pressure + Flow,” taking place in Los Angeles, San Francisco, New York, and Chicago in February and March 2013.

Each event will feature a day of learning, with presentations and hands-on guided learning experiences on emerging coffee topics:

PRESSURE: A guided hands-on learning experience with the Strada EP. Hear about how the Strada EP came to be, what we’ve learned about brewing coffee using the Strada EP as a platform, then spend time with the machine.

FLOW: This session will give an overview of water science, the interaction of coffee and water, and leave participants with information on how to test their water and make informed water conditioning purchase decisions.

The events will also feature a fun, interactive “Espresso Machine Loveline” session hosted by a special guest in each city, with answers by Dr. Scott Guglielmino. Bring all of those questions you’ve been too embarrassed to ask; no question is off limits!

The agenda for each event is:

10:00-12:00 & 2:00-4:00: PRESSURE: Guided hands-on learning with the Strada EP (session content presented twice)

4:00-5:00: Espresso Machine Loveline

5:30-7:00: FLOW: Water science 101 with comparative espresso tasting featuring waters from around the US

Catch Pressure + Flow on these dates in these cities:

February 13th: Los Angeles, Siren Studios

February 16th: San Francisco, Guerrero Gallery

March 6th: New York, Attic Studios

March 9th: Chicago, Ravenswood Events Center

Each event is free and open to the public; registration is encouraged. Participants who register in advance will receive a special La Marzocco gift.

Register HERE and choose the ticket type for your city’s event.

A large thank you goes out to our coffee and small wares sponsors: Atlas Coffee Importers and Espresso Parts.

La Marzocco Machine Names

On January 14th, we celebrated a great occasion within the La Marzocco family, as we congratulated Piero Bambi on his 79th birthday. What a milestone!

Piero is the son of Giuseppi Bambi, who, along with Piero’s uncle Bruno, started La Marzocco in 1927. Piero has spent much of his life carrying on his father and his uncle’s legacy of building the finest quality espresso machines. Piero has had a hand in the design of every La Marzocco espresso machine that is currently in production. If you ever visit the La Marzocco factory in Scarperia, just outside of Florence, Italy, you’ll find that Piero still goes into work every day, and is still actively participates in design and engineering projects and meetings.”

With a lineup of espresso machines that includes Linea, GB/5, FB/80, GS/3, and Strada models, we often get questions from our customers and the people who use our equipment about what the names mean.

Our machines are generally named for members of the Bambi family – our founders and our heritage; for important milestones in our history; or for new technological advancements introduced by La Marzocco.

FB Series
In 1997, La Marzocco celebrated its 70th anniversary. In honor of the occasion, La Marzocco introduced an alternate body style that could be installed on the Linea – the only La Marzocco espresso machine that was in production at the time. This special body style was made of resin, and was offered in custom colors of the customer’s choice. To honor the Bambi family, the machine was named the FB/70, or Fratelli Bambi 70 (The brothers Bambi).

The FB/80 is named for the 80th anniversary of La Marzocco. It was designed, built, and released just ahead of the anniversary. Like the FB/70, it features a curvy resin body style that is available in custom colors. The features of the FB/80 are the same as those found in the GB/5.

GB/5
The GB/5 was designed primarily by Piero Bambi, and was released in 2005. The GB/5 features a number of technologies that come together to provide superior temperature stability and control. In 2005, as the time came to release the machine, Piero chose to name it for his wife, Giovanna Bambi. Thus, the name was GB and 5 for 2005, the year it was introduced.

GS/3
The design of the La Marzocco GS/3, introduced in 2007, draws inspiration from the iconic GS series of commercial espresso machines that were in production 1970-1991. The La Marzocco GS was the first dual-boiler espresso machine, and featured saturated groups (“GS” stands for “gruppo saturo”).

Today, the GS series remains iconic for its low profile, classic styling, and as the source of the original paddle group. The styling has endured and is a symbol of what makes La Marzocco so classic. The body style of the GS/3 is reminiscent of the GS series, however, it occupies a smaller footprint, intended for the home or for light commercial uses.

Each La Marzocco espresso machine is named to recognize or pay tribute to our past, our family, and our traditions. We look forward to sharing more as we introduce new products in the future!

New Machine Accessories

La Marzocco has updated the accessories to be packed with ALL machine models.  The Strada MP, GB/5, FB/80 and GS/3 models, which went into production the week of November 21st, have been packed as indicated below.  The Linea and FB/70 models, which entered into production this week, have also been packed as indicated, and the Strada EP will follow shortly.  We hope you enjoy the new products!

 

Accessories Linea 1-group and GS/3 models:

  • 1 new stainless steel tamper
  • Stainless steel precision filter baskets, 1 each of 4 sizes – 7, 14, 17 and 21 grams

Accessories Linea, FB/70, GB/5, FB/80 2 and 3 group models:

  • 1 new stainless steel tamper
  • Stainless steel precision filter baskets, 1 each of the 14, 3 of the 17 and 2 of the 21 gram size

Read more…

The Space Rogers GS/3

Recently introduced at OUT OF THE BOX Milan, La Marzocco is proud to launch the SPACE ROGERS special edition GS/3.

Inspired by the 1970s TV series Buck Rogers, the SPACE ROGERS GS/3 is now available for sale, but only for a limited number of machines.

The SPACE ROGERS GS/3 comes fitted with an individually numbered, stainless steel plaque commemorating the limited series. In addition, this model comes equipped with a set of 6 matching espresso cups and saucers.

Contact either Mike Lanz or Michael Del Gatto to order yours before they’re gone!

About the artist: Marco “Kino” D’Amico

A multifaceted, underground artist, Marco has created dozens of graffiti murals in streets around the world. Considering art a free form of expression and communication, Marco believes it should be made available for all to enjoy… regardless of the medium. Marco holds a Visual Communications degree fromMilan’s ITSOS, has been working in show businesses since 1987 and is currently the technical director and lighting designer for the Tarmeh and Alma Rosé theatrical companies.

Calling all service technicians!

• Do you work in the US as an espresso service technician?
• Are you experienced and comfortable working on La Marzocco machines?
If you said YES to both questions, please either connect, or re-connect with us!

Email solutions@lamarzoccousa.com to get in touch with our Solutions (tech) department.

Thanks, and we hope to hear from you talented ones soon!

 

Roasted & Toasted

Of course we don’t mean to be a tease, but we are pretty excited for the Cuvee party coming up Saturday of  SCAA.  I mean, what more do you need – 20 taps, awesome event space (see link below) and most likely some pretty cool coffee geeks.

http://www.saintarnold.com/brewery/rentals.html

There will be 2 raffle items: a La Marzocco MP GS/3 and a Mahlkonig K30; proceeds benefiting Houston’s Ronald McDonald House.

The doors will close at 400 people, so “fashionably late” probably won’t work so well – see ya at 6:30.

 

Crema Cycles

This was sent in by our friends in Europe. If you have, or are willing to, spend over $3k on a bike, chances are you have heard of Independent Fabrications, the famed custom bike builder. Even if you already have a nice bike or have just recently bought one (like I have), IF bikes are still one of those bikes you will always uncontrollably drool over, in a Pavlovian sort of way.

   

So it was with great out of saddle excitement to see Creme Cycles, the dealer for IF bikes in Germany, in a video featuring the La Marzocco GS/3 (at 1:45):

“We are very serious about our coffee… We work really hard to come up with a blend that has the right taste, the right balance, the right body. It’s the same thing with building a custom frame. You just gotta come up with the right combination that comes over into the art, the passion, and the culture of it.”

 

Archives

Flickr

Categories