La Marzocco Cafe News: May – Thank you George Howell and Welcome Cuvée Coffee

It is with immense gratitude that we thank George Howell and the entire team at George Howell Coffee for not only being our Resident at the La Marzocco Cafe for the past month, but for hosting some incredible educational events and working alongside our team during the busy hours of the 2018 Specialty Coffee Expo! We are honored to have been able to work with them, learn from them and have an absolute blast doing it. The coffees brought to Seattle were truly special – they not only delighted us but our guests as well. We want to thank everyone at George Howell for the hard work and detail they put into their residence and for the passion they bring to the specialty coffee industry on a daily basis.

With just a week left in their residence, we highly recommend making a trip to the Cafe if you have not done so already. Our Friday Coffee Tasting on May 4 at 10 AM will be our final event featuring George Howell coffee. It is free and open to the public and we hope to see you there! We’ll be serving George Howell’s menu through Monday, May 7, 2018.

Next up, we’re kicking off our Year Three Roaster in Residence program with a taste of Texas brought by Cuvée Coffee out of Austin!

Cuvée Coffee Founder, Mike McKim purchased his first coffee roaster after being inspired in 1997 by an uncle who worked in the coffee industry. After the purchase was made, his uncle gave him the most important roasting advice he ever received, words that still guide him today, “Never skimp on the raw product.”

“Every year we spend a considerable amount of time traveling the world to work directly with our farmer-partners. By adhering to the Direct Trade model and building substantive, long-term relationships, we are keeping our commitment to source only the best coffee, which shows in each and every one of our offerings.” – Cuvée Coffee

Though Cuvée Coffee got its start in Dallas, the company is now headquartered in Austin, TX where they have been pioneers in creating and canning Nitro Cold Brew. There, they have a Roastery, Coffee Bar and have recently opened their Cold Brewery. The Cold Brewery is a space to make their cold brew and test new products that will get perfected and canned. Two of Cuvée’s newest drinks will be available at the La Marzocco Cafe during their residence including their Hemp-Oil infused Nitro Cold Brew and Horchata Nitro Cold Brew. The menu will also include a selection of Cuvée’s espresso offerings, single-origin coffees and two signature drinks. Their Brewberry Latte has us intrigued – it’s made by swirling house-made blueberry syrup into steamed milk, vanilla and espresso then dusted with blueberry sugar.

For a quintessential Austin experience, Cuvée has partnered with Seattle’s Sunrise Tacos to offer four different breakfast tacos during their residence! After visiting Austin for music events and festivals, Sunrise Owner, Natalie Lamberjack was inspired by the restaurants, street food and coffee shops of Texas to start a breakfast taco company here in the Pacific Northwest and we’re thrilled to be able to offer her tacos! Cuvée has also collaborated with The London Plane to offer our guests both a sweet and savory Kolache (a yeasted dough pastry) as well as biscuits and jam – all of which highlight Texas ingredients.

Cuvée will be launching their residence with a Texas-style party that will include Brisket Tacos by Aaron Franklin of famed Franklin Barbecue, Pickled Clam & Oyster Tostadas by Seattle’s own Chef Renee Erickson and scoops of Molly Moon Ice Cream. This event will be invite only. To receive an invite, guests must be signed up for our Locals Newsletter. Head here to sign up for the Newsletter.

During Cuvée’s residence, guests will have the opportunity to sign up for a weekly raffle when they visit the Cafe. Prizes will include products from some of Cuvée’s favorite Texas brands. Name and email address will be needed, but no purchase will be necessary to enter the raffle. From Director of Marketing, Kym Good, “We not only wanted to bring Cuvée to La Marzocco, we wanted to bring Texas with us as well!” Through their launch party and food collaborations, raffle prizes and of course their coffee, Cuvée will certainly be doing just that and we’re looking forward to this Texas-style month.

Cuvée Coffee will be our Roaster in Residence beginning Tuesday, May 8 through Monday, June 11, 2018.

SCA 2018: Expo, Events, & Technical Trainings

SCA Expo is coming and we couldn’t be more excited about the lineup of events and products we have to share with you! Here are some of the highlights:

  • La Marzocco Booth & New Products, 4/20-22, SCA Expo, Washington State Convention Center, Booth 1207
  • Modbar AV, 4/20-22, SCA Expo, Washington State Convention Center, Booth 1207
  • True Artisan Café in the Skybridge, 4/20-22, SCA Expo, Washington State Convention Center
  • Choose Your Own Adventure Party, Friday 4/20, Fremont Foundry
  • La Marzocco Cafe and Tastings, 4/20-22, La Marzocco Cafe
  • Let’s Fix It! and other Technical Trainings, 4/20-21, La Marzocco (Ballard), RSVP

 

La Marzocco Booth & New Products, 4/20-22, WSCC, Booth 1207

 This year we invite you to visit our booth #1207 and have a chat with our sales, after sales and marketing teams. We have lots to show you!

First of all, we are excited to share our latest machine, the Leva, with you! One of our Italian colleagues, Gianni Tratzi will be pulling shots for guests to try throughout the weekend. Come experience a traditional lever espresso re-created for today by the talented engineering team at La Marzocco.

We will also have a Linea PB AV and a Strada AV/ABR open for you to come pull shots of your coffee and check out our latest in technology. These will be paired with the exciting new ZM Filter grinder from Mazzer. You will be able to drop a single dose in the ZM to pull shots and experiment with the digital interface. Check out the features of the new ZM in this video.

 

Modbar AV, 4/20-22, WSCC, Booth 1207

Last year we shared our booth space with our sister company, Modbar. This year we have even more excitement to share with you on the Modbar side. Make sure you come by to learn about all the magic happening with Modbar.

 

True Artisan Café in the Skybridge, 4/20-22, WSCC

The True Artisan Café will be in the Skybridge this year. We are excited to be able to offer SCA attendees the chance to taste some delicious espresso from our partners in the sun-drenched Skybridge. The café will feature three Linea PB AV/ABR machines and original art from Liz Chai. It will be the perfect place to grab coffee for your meetings. Stay tuned for the schedule of roasters who will be serving their espresso in the True Artisan Café!

 

Choose Your Own Adventure Party, Friday 4/20, Fremont Foundry

We are teaming up with Cafe Imports to throw a fantastic party on Friday night, April 20. The theme of the party this year will be Choose Your Own Adventure and will feature three different parties on three levels at Fremont Foundry Events. The party will feature a dance party, tiki party and classic cocktail bar, as well as two food trucks in the courtyard. General admission will be available at the door starting at 8:30; make sure to come early to get in as capacity will be limited! A limited number of early entry bracelets will be available, allowing entry from 7:45 pm to 9:30 pm. Swing by La Marzocco Booth #1207 and the Cafe Imports booth #2218 on Friday at expo for more information!

 

La Marzocco Cafe and Tastings, 4/20-22, La Marzocco Cafe

Join us at the Cafe to experience the coffee menu presented by George Howell, our April Roaster in Residence. George Howell will be serving up some of his vintage coffees as well as the mythical Panama Esmeralda Gesha.  Also during SCA the Cafe will be holding a series of different tastings that you can find here.

If you are interested in trying out a Linea Mini or GS3, the La Marzocco Home team will also be at the Cafe running demos and answering questions on our home equipment. Look for the “Ask me about espresso!” buttons.

 

Let’s Fix It! and other Technical Trainings, 4/20-21, La Marzocco (Ballard), RSVP Now 

Let’s Fix It! – Spend Saturday afternoon, April 21 with us at our Ballard HQ in a hands-on workshop hosted by industry leading women, specializing in technical repair work. This workshop is designed to encourage new technicians to explore some of the basic skills required to repair and maintain brewing and grinding equipment. You can RSVP at the Let’s Fix It Eventbrite page here.

Technical Trainings – Sign up now for our technical seminars, held at the La Marzocco Training Lab in Ballard. On Friday, April 20 our Seattle trainer, Randy Phillips (alongside a small team of others), will lead four different technical seminars covering topics such as a Leva technical overview, ZM Filter technical overview, water testing workshop and a La Marzocco Product Improvement presentation. Each seminar will be around 1-hour long. Registration is now open, and space is limited to 30 people per class, so sign up while you can!

Leva Technical Presentation – https://levatech.eventbrite.com

ZM Filter Technical Presentation – https://zmfiltertech.eventbrite.com

Water Testing Workshop – https://lamarzoccowater.eventbrite.com

La Marzocco Product Improvement Presentation –  https://lamarzoccoimprovement.eventbrite.com

 

La Marzocco Cafe News: April – Thank you Onyx Coffee Lab and Welcome George Howell Coffee

Our team at the La Marzocco Cafe will be serving the incredibly tasty and creative coffee menu by Onyx Coffee Lab for just one more week! Filled with both comfort and adventurous drinks – in addition to a selection of single origin coffees and blends, the menu Onyx created for their residence has something for every coffee lover.

Each month, our residents are able to choose which espresso machine they would like to use. Onyx is our first Resident to use a complete espresso setup from our sister company, Modbar. Modbar’s under-counter, sleek design allows for enhanced engagement between the cafe staff and guests. Onyx has used their residence as an opportunity to test their vision for a “finisher” station. As described by Lani Paschall, Experience Coordinator and Barista at the La Marzocco Cafe, this station “is envisioned to be the highest barista position, meant to be a final point of hospitality and engagement between the cafe team and their guests – this is where the final product is garnished, sweetened, presented and served. The low profile of the Modbar unit further enables engagement between host and guest – I’d go so far as to say that it requires it! This presents us with a unique challenge to step up our hospitality game. I love a hospitality challenge, so I quite enjoy the finishing station for this reason.”

We love that Onyx has implemented this finisher station for their residence and that the Modbar equipment complements the goal of enhanced hospitality. Come check it out and see what you think before Onyx finishes up their residence next week. We’ll be serving their menu through Monday, April 9.

We’d like to send our heartfelt thanks and appreciation to the entire team at Onyx Coffee Lab. We’re especially grateful to owners Andrea and Jon Allen, as well as Dylan Siemens and Lance Hedrick for all their involvement in planning the residence, training our staff, and hosting classes for our guests in Seattle. We’ve loved serving your coffees and specialty drinks and our guests have very clearly enjoyed consuming them! From our team to yours – thank you!

We are beyond honored to announce that our final Year Two Roaster in Residence is George Howell Coffee from Boston, MA!

George Howell Coffee was founded in 2004 by veteran coffee pioneer George Howell. From the company: “George started George Howell Coffee with the focus and passion to identify, source and roast the highest quality coffees available. We carefully roast every bean to highlight the farmer’s craftsmanship and the influence of each crop’s region and climate or terroir. Our mission is to seek out the best coffees on Earth. We buy the finest regional and single farm-sourced coffees for coffee lovers who share in our quest for the ultimate cup!”

If there are legends in the specialty coffee world, George Howell is certainly one. Since the 1970’s, he has traveled extensively to coffee producing farms, has worked to raise specialty coffee quality standards and economic sustainability for coffee farmers, has written for many food and beverage publications, and has guest lectured at prestigious universities. He has greatly influenced popular coffee culture as well, including his role in creating the Frappuccino™ back in the early nineties. To read Howell’s full biography and contributions to the emergence and growth of specialty coffee, head here.

George Howell has been pioneering a way to keep top quality coffees tasting fresh much longer than their normal shelf-life. By freezing green coffees at the peak of their maturity, the natural aging process can be halted, allowing coffees to outlast their seasonality. Through this innovative process, coffees that were harvested months, even years ago, can taste like they just left the farm. We are thrilled that George Howell’s menu will have some of these “vintage” coffees for our guests to experience during their residence including a Kenyan and an Ethiopian, both to be brewed via pour over. The menu will also feature a selection of signature drinks, including the Cloud 9 which has a fruity, sangria-like base steeped with San Antonio, Colombia coffee, and dolloped with Ethiopian honey whipped cream. Also on the menu, a coffee that has achieved near-mythological status – the La Esmeralda Gesha from Panama.

George Howell himself will be at the La Marzocco Cafe on Friday, April 20, hosting two events including a blind cupping of fresh crop versus previous years crops that have been preserved by freezing to showcase how they hold up over time. These events are free, but attendance will be limited. To see all events during George Howell’s residence and to reserve your spot, head here.

We’ll be serving George Howell Coffee at the La Marzocco Cafe from Tuesday, April 10 through Monday, May 7.

La Marzocco Cafe News: Announcing Year Two Roasters in Residence

The La Marzocco Cafe was built to be a place where guests from Seattle and beyond could gather to enjoy specialty coffee from roasters all over the world.

In it’s first year, the cafe has welcomed 11 roasters from 5 different countries including: Stumptown, G&B, Buna, Campos, Counter Culture, Intelligentsia, Panther, Pilot, Cat & Cloud, Heart and Tim Wendelboe.  With each roaster, the cafe’s talented team has dialed in an entirely new menu, bar flow and service style in order to effectively display each roaster’s unique approach to coffee. Launch parties and special events during each residence have included a basketball tournament, live musical performances, taco trucks, southern BBQ, a mariachi band, a latte art throwdown, a live podcast recording, home barista classes, coffee tastings, and an undisclosed amount of beer, wine and of course, coffee! We are honored to have had the level of involvement and talent that the roasters have displayed in bringing their residencies to life each month. The cafe team and guests have learned and discovered new approaches to coffee from each one and we’d like to once again extend our heartfelt thanks!

Looking ahead to year two, we are extremely excited to announce the roaster line up for the next 12 months. Receiving over 100 applications from roasters all over the world was incredibly humbling and we are extremely grateful to all who took the time to apply. Tasked with picking only 12, we based our selections on the quality of application, uniqueness of coffee program, coffee quality and diversity of residents style and location – all in an effort to showcase the breadth of specialty coffee experiences. So without further ado:

The Year Two Roasters in Residence to the La Marzocco Cafe are:

Toby’s Estate Coffee, Brooklyn, NY: 5/2/17 – 6/5/17

Madcap Coffee, Grand Rapids, MI: 6/6/17 – 7/10/17

Four Barrel Coffee, San Francisco, CA: 7/11/17 – 8/7/17

Coffee Supreme, Wellington, NZ: 8/8/17 – 9/11/17

Olympia Coffee, Olympia, WA: 9/12/17 – 10/9/17

La Fontaine de Belleville, Paris, FR: 10/10/17 – 11/6/17

Quills Coffee, Louisville, KY: 11/7/17 – 12/4/17

Caffe Umbria, Seattle, WA: 12/5/17 – 1/8/18

Kickapoo Coffee, Milwaukee, WI: 1/9/18 – 2/5/18

Dutch Bros. Coffee, Grant’s Pass, OR: 2/6/18 – 3/5/18

ONYX Coffee Lab, Springdale, AR: 3/6/18 – 4/2/18

George Howell Coffee, Acton, MA: 4/3/18 – 4/30/18

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Congratulations roasters!

We are anticipating an incredible year two and can’t wait to see what these 12 talented roasters will bring to the La Marzocco Cafe and the Seattle community. Also beginning today, La Marzocco Home is announcing the launch of their Home Espresso Subscription, the perfect way to be able to experience these roasters at home all year long! Head here for all the details.

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