Event details: Columbus and Detroit

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Earlier this week, we announced a new event series, which will take place in Columbus, Ohio on November 15 and in Detroit, MI on November 17.

Today, we’re excited to share a little bit more about the format for these events.

We’re also thrilled to announce that we will be partnering with our friends at Cafe Imports in both Columbus and Detroit.

We’ve put together a program that will enable people to come-and-go as they please, joining for the portions of the events that interest them the most.

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Morning & Early Afternoon – before 3pm

During the day, La Marzocco Home will be offering hands-on demonstrations, open house time, and barista basics classes for people who want to learn more about how to make great espresso at home. They’ll be sharing more about their agenda and the classes offered in the coming weeks.

Sign up for Espresso Basics Class – Columbus

Sign up for Espresso Basics Class – Detroit

Afternoon (3:00-6:00)

In the mid-afternoon, we’ll get started with presentations. Presentations will begin at 3:00 and conclude at 6:00, with six speakers presenting in each city. Our earlier blog post talked a bit about the format for these presentation.

If you have an idea and would like to apply to be a presenter, please tell us more about it in this application form.

Throughout the afternoon, Cafe Imports will be providing tastings of some of their fresh crop coffees, so make sure to stop by to see what’s new from their offerings.

Evening (6:00-7:30)

As the presentations wind down, we’ll be offering bites and beer for people to enjoy as we transition to live recorded sessions of the Café Imports Opposites Extract podcast. If you’re not already familiar with it, Opposites Extract is a weekly show featuring some of the brightest lights in the specialty coffee, aimed to raise different perspectives about various topics in the industry — but without raising blood pressures. The podcast follows a debate-club style format, with sides (pro/con) assigned by random coin toss, and co-hosts Joe Marrocco and Meister from Café Imports take turns facing off against a different guest debater each week. Like all great debates, the episodes don’t end with a win or loss, but hopefully with the continuation of a fresh and open-minded conversation. You won’t want to miss this live edition.

Later (7:30-9:00)

Stick around for the closing event – a BYOV (bring your own vessel) latte art battle to close the day. If you’d like to participate, be sure to bring along a vessel into which you will pour your latte art. There is only one rule: the vessel cannot be something you would normally eat or drink out of. So, no coffee cups, cereal bowls, etc. Prizes will be awarded for the top three finishers and/or whomever brings the most creative vessel!

To summarize, the schedule for each event will be as follows:

Daytime: La Marzocco Home classes and demonstrations
3:00-6:00 PM Presentations
3:00-6:00 PM Cafe Imports Fresh Crop Tastings
6:00-6:30 PM Happy (Half) Hour, with bites & beer
6:30-7:30 PM Opposites Extract Live
7:30-9:00 PM BYOV Latte Art Battle

Make sure you register to join us; there is no cost to attend, but space is limited.

For those considering joining us from areas outside of Columbus and Detroit, we are working to set up a group rate at hotels in the area. When we have more information on lodging, we will post it here, and on the Eventbrite registration pages linked below.

Columbus, Ohio – November 15, 2016
REGISTER HERE
The Vue
95 Liberty Street
Columbus, OH 43215

Hotel details: Fairfield Inn & Suites (near OSU campus) @ $137 per night. Deadline for booking is 10/31.

Detroit, MI – November 17, 2016
REGISTER HERE
Ladder 4 Detroit
3396 Vinewood
Detroit, MI 48208

Hotel details: Double Tree Suites. Deadline for special rate is now closed.

Fall Event Series: Columbus and Detroit

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La Marzocco continues to understand the value of bringing the coffee community together in the spirit of sharing knowledge, and fostering discovery. Knowledge-sharing, and the discussion of ideas makes all of us better: it makes us better professionals, helps us collectively push the industry forward, and helps bring more people into the fold of coffee discovery. Our commitment to this idea is the reason you’ll see us investing in organizations and activities that provide platforms for discussion and discovery – places like BGA Camp, the MANE Conference, and East Coast Coffee Madness in Montreal.

Today we’re excited to announce a new event series, grounded in the idea of knowledge-sharing and discovery. We hope this new event series can serve as a platform for baristas to present ideas, experiences, and explorations in coffee to the specialty coffee community, for the purpose of challenging and inspiring one another.

We’re beginning with two events that will take place in November; based on feedback from attendees, we’ll evolve the concept and hope to bring more of these events to additional cities in 2017.

The first two events will take place in November, in two cities with burgeoning specialty coffee communities: Columbus, Ohio (November 15), and Detroit, Michigan (November 17).

We’ve developed a format for these events that we hope will encourage presenters to bring their best ideas, and also give them the opportunity to make attendees part of the experience.

For those familiar with barista competitions, this format will seem similar. Presenters will be provided with a workstation equipped with two tables, an espresso machine, and two espresso grinders. The barista can use the station however they choose, and they will have 15 minutes to present. From there, the presentations, and how they are presented completely depart from the competition format.

Presentations will not be limited in how each presenter uses the equipment, or the types of beverages that are prepared, or who (and how many!) people are served during the presentation. Our goal is to provide a forum where the barista is in full control of the experience and the ideas they want to share. Making beverages is not even a requirement, should a presentation stand on its own without a sensory experience.

Our hope is that this event series becomes the place for things like experimental extraction theories, coffee brewer hacks, delicious signature beverages (coffee-forward or not!), special process coffees, and just about any other idea someone wants to share with the community. Our hope is that coffee-curious people can take this opportunity to share the things they are passionate about, and hopefully in the process, we all might come away having learned something new, or having been challenged in some way.

If you’re curious about this new format, we hope you’ll join us. If you have an idea, a special coffee, or an experience you would like to share, we look forward to hearing from you. Later this week we will be announcing more details about how to attend the events, and how to submit your idea for consideration to be presented at these inaugural events.

Stay tuned!

If you have an idea and would like to apply to be a presenter, please tell us more about it in this application form.

 

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