La Marzocco On The Road

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We are excited to announce a new series of events which will be coming to a city near you. Join us as La Marzocco goes On The Road.

On The Road events are an opportunity for us to meet up with partners, customers, baristas, and the coffee community at large in your city. We look forward to getting to know you and your unique communities, and hear what’s on your mind. With each stop, we’ll be providing some food and drink, and if you get there early, we might even have a t-shirt for you.

We’re bringing two of our newest products on the road with us as we travel. Join us to get hands on with the Linea Mini and the Lux-D grinder. The Linea Mini made quite the splash at the SCAA Expo in April, even winning a Best New Product Award. Come see us On The Road to try the machine and see what all the excitement is about.

Below is the list of cities we’ll be visiting and where you can find us. These events are for baristas, roasters, technicians, and everyone who loves good coffee. We hope you can make it.

Please RSVP by clicking on the links below. Your response will help us establish a head count for food and beverage.

 

May 18, 2015, 6:00 PM

Tout Suite

Houston, Texas

 

May 20, 2015, 8:00 PM

Cuvee Coffee Bar

Austin, Texas

 

May 22, 2015, 6:00 PM

Oakcliff Coffee Roasters

Dallas, Texas

 

May 28, 2015, 6:00 PM

Ultimo Coffee

Philadelphia, Pennsylvania

 

June 4, 2015, 7:00 PM

La Colombe Logan Square Roastery

Chicago, Illinois

 

June 11, 2015, 6:00 PM

Blueprint Coffee

St. Louis, Missouri

Decaffeinated Espresso Workshop

WHEN: Friday, January 9, 2:00 PM

Welcome 2015! We’re jumping right into the new year, and developing a plan to bring new and engaging events to our lab in Seattle throughout 2015. Our first event is coming right up, this Friday, January 9th at 2:0pm. Our topic is interesting, as well as practical for baristas everywhere.

Sarah Kluth of SWISS Water Decaffeinated Coffee will join us for a workshop during which we will talk about how to better extract decaffeinated espresso.

Coffee, with caffeine removed, has traveled through an extensive process to become decaffeinated. The decaffeination process changes many aspects of the coffee itself, creating unique challenges during roasting, as well as during extraction of the finished product. By approaching decaffeinated coffee the same way we would a coffee in its natural state, it’s easy to become frustrated and dissatisfied with the results in the cup.

In this workshop, we will explore tips and tricks on how to make decaffeinated espresso that tastes just as great, if not better than coffee with caffeine. This workshop will be very hands on, so we encourage you to bring some of the decaffeinated coffee you work with everyday.

If you would like to attend, please RSVP here

Can you taste the difference?

Recently, in an article written for Serious Eats, Nick Cho of Wrecking Ball Coffee Roasters suggested that the first thing to do to make better-tasting coffee at home is throw your blade grinder away.

Nick’s article prompted plenty of online discussion among coffee consumers. Many of the comments were from average folks claiming they are not trained coffee people, and as such, they could not taste the difference between coffee made with, or without a blade grinder.

On Friday August 15th, our own Ryan Willbur, along with Bronwen Serna and David Yake of Tony’s Coffee, will be facilitating a taste test at the La Marzocco lab in Seattle. Folks will blindly taste coffees ground with a professional-grade burr grinder; a blade grinder; a coffee grinder that cost less than $30; a commercial grinder; and coffees ground using the new “perfect coffee” non-oxidized grinder. The samples will be labeled A through E and each person will get to taste each coffee, then vote for the one they think tastes the best. Anyone is welcome to stop by, taste some coffee, and vote.

The goal is to help facilitate a discussion among people who enjoy coffee, but who may not have professionally-trained palates. Join us for a conversation about your experience tasting each of these coffees, and whether you experience different flavors when different grinders are used.

Please join us at La Marzocco USA anytime between 9:00am and 11:30am to taste coffee with us, cast your vote, and discuss.

Roasters Showcase: Madcap Coffee Roasters

Roasters Showcase is the occasional events series that we use to help our roaster partners shine: we invite the public to come and meet them, experience their coffees and hear about their philosophy of work. Roasters Showcase has been in existence for about two years; we’ve had the pleasure of welcoming a wide variety of roasters from across the US. Because our headquarters is in Seattle, many of our partners are challenged to make the trip and present their work in person.

This Friday, we’re going to try something new to try to overcome our geographical limitations. Madcap Coffee Roasters from Grand Rapids, MI will be presenting at Roasters Showcase.

Please join us this Friday, August 1 at 10:30 AM to learn more about Madcap, their approach to coffee, and to taste their delicious coffees as we cup them in our lab in Seattle. We will enjoy video presentations made by the crew at Madcap which will give us more insight into what goes into their coffee.

With this new style of showcase, we hope to be able to share and showcase coffees from roasters all over the North America. If you are not able to travel to Seattle, but would like to share your coffee in our lab, please email Ryan Willbur.

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La Marzocco Hosts: Swiss Water Decaffeinated Coffee

Join us Friday, March 28, at our learning lab in Seattle for an event that explores the topic of decaffeinated coffee.

David Kastle of Swiss Water Decaffeinated Coffee Company will share the history of decaffeinating coffee, and details about the decaffeination process. We will also get hands-on with a tasting of decaffeinated coffee next to the original, pre-decaf coffee.

A wise man once said, “We tend to scrutinize our customers for desiring decaffeinated coffee. Believing they crave a coffee of lesser quality than the fully caffeinated beverage. However, we should praise these customers the most, because they are choosing to drink coffee for it’s flavor, and not just for the purpose of caffeine.”

We hope you can join us to learn more about the world of decaffeinated coffee.

10 AM, March 28, 2013
La Marzocco USA
1553 NW Ballard Way
Seattle, WA, 98107

Scott

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