La Marzocco Cafe News: Thank you La Colombe and Welcome Equator Coffees & Teas

As we find ourselves half-way through summer, we hope yours has been full of fun, adventure and lots of great coffee. Those who have spent some time hanging out at the La Marzocco Cafe know that we have had the honor of serving La Colombe Coffee over the past month. It has been the perfect menu for hot days – filled to the brim with Draft Latte, cold brew on tap, Lemonade Shandys and custom-made cascara ice cream! The team at La Colombe did an incredible job encapsulating the feeling of walking into one of their own cafes. From their massive signature “La Colombe” logo and custom Deruta ceramics down to the littlest details like the sugar bowls, nothing was ignored when planning this residence.

We want to thank Todd Carmichael and JP Iberti for meeting up in a Seattle bar years ago to create what would become Philadelphia-based La Colombe, and now, for bringing it full circle back to us. We are also eternally grateful to the entire team at La Colombe who worked on this residence and for all who were present for launch week. It was an honor to meet and work with such an incredibly thoughtful, passionate and hard-working crew!

On Tuesday, August 21, we’re excited to be welcoming the Bay Area’s Equator Coffees and Teas as our Roaster in Residence through September 24!

Equator was founded in 1995 by Brooke McDonnell and Helen Russell. As co-founder and CEO, Helen leads Equator forward. Under her leadership for more than twenty-three years, Equator has grown from a small roaster and wholesale supplier into a national brand known for it’s values-driven approach, award winning coffee and impactful action around issues of environmentally sustainable and economic empowerment. Brooke McDonnell is the original Master Roaster and Green Coffee Buyer. Brooke’s discerning palate and dedication to sourcing coffee from growers who practice responsible land stewardship in diverse growing regions helped build a coffee program of depth and quality. Together, the two have created a company dedicated to sustainability and social responsibility while maintaining a commitment to high-quality coffee and community-focused cafes.

The team from Equator has been working hard in tandem with our crew at the La Marzocco Cafe to create and implement a menu and schedule of events that will showcase their company’s dedication to quality, sustainability and community to our guests in Seattle and we can’t wait to share it all with you!

Menu Sneak Peak

Shakeratos – Because summer is not over yet! Espresso shaken with cream and served over ice. Choose from the classic or add in a swirl of house-made chocolate syrup.

The Million Dollar Macchiato – The One & One, elevated. A split shot of Gesha espresso. One part straight up, one part adorned with saffron-honey steamed milk, and gold leaf.

A Dreamy Espresso Menu – Featuring Equator’s latest edition of their seasonally evolving blend: Eye of the Tiger. This one is built around a richly nuanced and savory coffee from Nicaragua, complemented by two washed coffees from Malawi and Kenya to create a sweet profile of blackberry, ripe plum and baker’s chocolate, with a vibrant lime-like acidity. Alternatively, the Ethiopian Sidama Ardi, a sundried natural coffee with flavors of vanilla, lavender & sweet lemon promises to be very tasty.

Three Gesha Selections – Colombia Cerro Azul Enano, Ethiopia Gesha Village Oma and Costa Rica Puente Tarrazú Gesha. All available as a single pourover, iced pourover or a flight of all three!

World Bicycle Relief Blend – A mellow and rich cup of filter coffee with accents of cedar, almond, berry and nutmeg. For every bag of this coffee sold, Equator donates one dollar to World Bicycle Relief, an organization that mobilizes people in rural and developing areas by distributing specially designed, high quality bicycles through philanthropic and social enterprise programs.

Silk Road Tea – Five delicious, diverse teas. Three of which guests are invited to enjoy with us, served only in-house via traditional Chinese Gaiwan bowls, including a Magnolia Blossom Oolong that tastes of roasted almond, honeysuckle and stone fruit.

Community-focused Events

Equator places a high priority on being good neighbors and engaging with its local communities by creating cafe spaces and events that cater to each locations’ individual culture and interests. Treating their residence here in Seattle no differently, they have an event-filled month planned especially for our local Seattle community.

Equator will be launching their residence on Tuesday, August 21 with a Latte Art Throwdown co-hosted by Miir. Want to compete? Head here for all the details and be sure to arrive by 6:30 PM on the night of the event to officially sign up. Want to be a spectator and enjoy an evening with our local coffee community? Be sure you’re signed up for our Locals Newsletter to receive an invite that will get you on the guest list!

Runners and Cyclists – Equator has two events planned for you! First up, a five-mile run from Seven Hills Running Shop ending with complimentary coffee at our Cafe on Sunday, August 26. Then on Sunday, September 9, a community bike ride beginning at our Cafe and ending at Metiér bike shop.

Several other community events are in the works for Equator’s residence including a networking event with the Greater Seattle Business Association, a B Corp fair highlighting several local B Corp businesses and an evening dedicated to women in coffee.

Check our La Marzocco Cafe Facebook Events page regularly for updates on all these events, as well as our Friday Coffee Tastings, which will all be planned by Equator during their residence.

We have loved sharing La Colombe with our guests in Seattle over the past month. If you have not yet had the chance to visit, we will be serving their menu through 4 PM on Monday, August 20, then we welcome Equator on Tuesday morning, August 21.

Cafe Stories: Equator Coffee & Teas, Mid Market

If the espresso machine is the heart of the cafe, the staff is its soul. We want to celebrate that pairing and take a deeper look at what makes some of our favorite cafes around the country what they are. Introducing Cafe Stories—an interview series that highlights cafes across the United States and showcases their uniqueness.

To kick things off, we’re taking a look at Bay Area staple Equator Coffee & Teas. We sat down with Director of Retail Devorah Fralach to learn a little bit more about their most recent cafe in the Mid-Market area of San Francisco.

What made you want to open a cafe?

Equator loves opening cafes so that neighborhoods can get to know us better. As a mostly wholesale roastery cafes are how we directly interface with the end consumer of our coffee. Having cafes lets us truly tell our coffees stories. It also keeps us in touch with what our customers want.

How would you describe the brand of your cafe?

We pride ourselves on be the most inclusive and accommodating people we can be. It’s very important to us as a company that everyone feels welcome in our spaces. From coffee geeks to folks who are just looking for a strong morning cup, we appreciate everyone and meet them where they are. You can recognize our brand in every store, but each location is iconic. We bring the feeling of a welcoming cafe while fitting into the neighborhood.

Describe the location/demographics of the area where you opened. Why did you choose this area?

Mid market is a transitional neighborhood of San Francisco. It’s been historically very underdeveloped with small businesses moving in and out. It’s a very diverse neighborhood economically which is getting harder and harder to find in San Francisco. We create community centers where ever we go. We wanted to do the same in mid market. When we were opening we made sure to hire from the neighborhood so that we were inclusive, not pushing people out.

What equipment are you using to make coffee? Why did you choose this equipment?

This cafe is located in the historic Warfield Theatre. Built in the 1920’s the warfield is a grand old theatre that still hosts a variety of performers. We wanted our bar to be an homage to the history of this theatre. The bar itself is curved and is reminiscent of a stage. For espresso equipment we wanted something that was beautiful and elegant so we opted for a La Marzocco FB70. This machine has the show stopping curves and is a beautiful bright white. We love the manual feel and consistency of this machine.  

Describe your bar or customer flow. break this down for us. How did the equipment influence the flow? or vice versa?

We want our cafe to be open, our baristas are on stage, so we set the espresso machine down into the counter so there isn’t a barrier hiding them. We also hid all batch brewing and food equipment we could in the back – allowing espresso to take center stage. We make Espresso and pour overs customer facing, but brewed coffee and all food are “backstage”. We also have taps at this store, serving beer and cold brew, we hid the fridges in back as well so that coffee is magically served from handles in the brick wall.

What’s one thing that makes your cafe special?

Our diverse staff at this location makes this cafe shine. They are excellent ambassadors of our brand and embody the spirit of excellence. They approach difficult situations with kindness and have gotten involved in community programs. They welcome the toursests that are walking the length of Market street and help them find the coffee they are looking for (it’s a proud moment then they say it’s the best espresso they’ve had in the US). The demographic of our customers will shift daily depending on what show is playing at the Warfield (hard rock and boy band pop shows are a constant) no matter what folks look like they are welcome in our cafe.

Visit the Mid-Market Equator in Downtown San Francisco at 986 Market Street, San Francisco, CA 94102. Follow along with Equator on Instagram, and be sure to stop by any of their Bay Area Cafes next time you’re in town.

True Artisan Cafe 2014

This Friday, coffee companies from across the US and beyond come together to celebrate specialty coffee. We’re excited to invite a diverse group of companies to showcase their coffee at the True Artisan Café at the 2014 SCAA, booth 3031. Join us! #TrueArtisanCafe

 

Friday, April 25

11:00 AM – 12:30 PM

Josuma Coffee

Equator Coffee

Verve

Coda Coffee

Fazenda Ambiental Fortaleza

12:40 PM – 2:10 PM

Evocation Coffee

Cuvee Coffee

Linea Caffe

Temple Coffee

2:20 PM – 3:50 PM

Klatch Coffee

Ristretto Roasters

Venia Coffee

Noble Coffee

Cuvee Coffee

4:00 PM – 5:30 PM

Ristretto Roasters

Kickapoo Coffee

Cuatro M Coffees

Deeper Roots

La Colombe

 

Saturday, April 27

11:00 AM – 12:30 PM

Venia Coffee

LA Mill Coffee

Fourbarrel Coffee

Coda Coffee

La Colombe

12:40 PM – 2:10 PM

Handsome Coffee

Anthology Coffee

Kuma Coffee

Temple Coffee

2:20 PM – 3:50 PM

Crema Coffee

Spyhouse Coffee

La Colombe

Toby’s Coffee

Counter Culture

4:00 PM – 5:30 PM

Chromatic Coffee

Evocation Coffee

Fazenda Ambiental Fortoleza

Intelligentsia Coffee

 

Sunday, April 27

11:00 AM – 12:30 PM

De La Paz

Gimme! Coffee

Blue Star

Counter Culture

12:40 PM – 2:10 PM

Bow Truss Coffee

Flying Goat Coffee

Kickapoo Coffee

Caffe Ladro

2:20 PM – 3:50 PM

Stumptown Coffee

La Colombe

Anodyne Coffee

Ceremony Coffee

What you’ll find at SCAA

We’re just a few days away from the opening of the Specialty Coffee Association of America’s Expo. This year, La Marzocco can be found at booth number 3031; if you’re in Seattle, we hope you’ll come visit us. Here’s just a preview of what will be happening at the booth.

 

38 coffee companies from across the US and beyond will be showcasing their coffee at the True Artisan Cafe. The show opens on Friday with Verve, Coda, Equator, and Josuma – but that’s just the beginning. Get ready for a weekend of seriously delicious coffee.

1 Strada EE. Our inboxes were flooded with interest after the first photos of our newest espresso machine hit the internet following the TED coffee experience in Vancouver last month. Be sure to come by to see it in person.

2 Coffee Producers. La Marzocco is honored to host Fazenda Ambiental Fortaleza of Brazil and Cuatro M Coffees of El Salvador at the True Artisan Cafe. The best part of SCAA is the coming together of people who are involved in all aspects of coffee production, and we’re excited to celebrate this at the True Artisan Cafe.

3 key new features available on the Linea PB. Building on our goal of making this one of the most user-friendly espresso machines on the market, a recent software update added additional features to the Linea PB. Stop by to learn more, and learn how to easily apply this update to the Linea PB.

2 New Grinders. Between the La Marzocco Vulcano Swift and the Mazzer Kold, we’ve got something new and exciting for everyone.

45 Liters of water at exactly the right temperature for brewing coffee, dispensed through 2 fonts. This year, the Marco brew bar will be equipped with an under counter system and grinder provided by Baratza.

 

If you are at SCAA, we cannot wait to see you. If you can’t be in Seattle, don’t fret. You can follow all the action with #trueartisancafe.

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