Fall Event Series: Columbus and Detroit

la-marzocco-olympia-coffee-roasters-oliver-stormshack-2013

La Marzocco continues to understand the value of bringing the coffee community together in the spirit of sharing knowledge, and fostering discovery. Knowledge-sharing, and the discussion of ideas makes all of us better: it makes us better professionals, helps us collectively push the industry forward, and helps bring more people into the fold of coffee discovery. Our commitment to this idea is the reason you’ll see us investing in organizations and activities that provide platforms for discussion and discovery – places like BGA Camp, the MANE Conference, and East Coast Coffee Madness in Montreal.

Today we’re excited to announce a new event series, grounded in the idea of knowledge-sharing and discovery. We hope this new event series can serve as a platform for baristas to present ideas, experiences, and explorations in coffee to the specialty coffee community, for the purpose of challenging and inspiring one another.

We’re beginning with two events that will take place in November; based on feedback from attendees, we’ll evolve the concept and hope to bring more of these events to additional cities in 2017.

The first two events will take place in November, in two cities with burgeoning specialty coffee communities: Columbus, Ohio (November 15), and Detroit, Michigan (November 17).

We’ve developed a format for these events that we hope will encourage presenters to bring their best ideas, and also give them the opportunity to make attendees part of the experience.

For those familiar with barista competitions, this format will seem similar. Presenters will be provided with a workstation equipped with two tables, an espresso machine, and two espresso grinders. The barista can use the station however they choose, and they will have 15 minutes to present. From there, the presentations, and how they are presented completely depart from the competition format.

Presentations will not be limited in how each presenter uses the equipment, or the types of beverages that are prepared, or who (and how many!) people are served during the presentation. Our goal is to provide a forum where the barista is in full control of the experience and the ideas they want to share. Making beverages is not even a requirement, should a presentation stand on its own without a sensory experience.

Our hope is that this event series becomes the place for things like experimental extraction theories, coffee brewer hacks, delicious signature beverages (coffee-forward or not!), special process coffees, and just about any other idea someone wants to share with the community. Our hope is that coffee-curious people can take this opportunity to share the things they are passionate about, and hopefully in the process, we all might come away having learned something new, or having been challenged in some way.

If you’re curious about this new format, we hope you’ll join us. If you have an idea, a special coffee, or an experience you would like to share, we look forward to hearing from you. Later this week we will be announcing more details about how to attend the events, and how to submit your idea for consideration to be presented at these inaugural events.

Stay tuned!

If you have an idea and would like to apply to be a presenter, please tell us more about it in this application form.

 

SCAA Portland

Wow, we can hardly believe SCAA is almost here! Here are the details:

WHO/WHAT:

Specialty Coffee Association of America Exposition, La Marzocco exhibiting

WHEN:

4/20: 11-5:30pm

4/21: 11-5:30pm

4/22: 11-4pm

WHERE:

Booth #3101: Oregon Convention Center: 777 NE ML King Blvd. Portland, OR 97232

WHY:

Because we all like the opportunity to talk, taste, brew and compete with coffee!
Read more…

2012 Challenge: 365 Days of Brewing, Tasting & Telling

We are all from different areas of the world, drinking coffee during different seasons and with various flavors. Our challenge to you (and ourselves!) is to taste and post for 365 days straight on our Facebook page. Read more…

Open Door Policy

Here at La Marzocco USA, we definitely have an “open door policy”. We welcome visitors and always enjoy the opportunity to learn, educate or chat with others. Read more…

Strada Debut @SCAA

This is an informational preview of the Strada debut at SCAA. No, it’s not about the iPad app, though we do have something similar to that in the works. What will be shown are stage 3 prototypes of 2 models of Strada.

You can download the information here.


TOTAL CONTROL PLUS REAL PRESSURE PROFILING

Advancing espresso brewing technology to new frontiers, La Marzocco introduces the Strada, a new machine that allows the barista, for the first time, to have absolute and direct control of pressure throughout the extraction.

DESIGNED FOR & BY BARISTAS

Strada is the first espresso machine created with continuous design involvement by the La Marzocco Street Team, comprised of the world’s top baristas and barista champions, overseeing such topics as:

  • Machine design and ergonomics
  • Extraction and quality in the cup
  • Programmability and serviceability

Combined with La Marzocco’s industry leading engineering and 6 years of R&D, Strada is for the serious barista.

REAL PRESSURE PROFILING

Pressure profiling is able to bring out different flavor components to effect the balance and body of the shot, and tends to produce a rounder, softer espresso that highlights brightness, sweetness, and delicate notes.

Strada is the only espresso machine that gives the barista direct control of pressure at any point during an extraction. This opens up infinite possibilities for varying the quality of extraction and is the most exciting advancement in espresso machines today.

Strada can record and replay the desired pressure profiles indefinitely, a key feature that allows efficiency, quality, and consistency in a busy bar environment.

2 MODELS

Strada is a completely new platform from La Marzocco, available in two versions: Mechanical Paddle and Electronic Variable Pump.

Mechanical Paddle

Direct control of water flow and pressure mechanically via an internal valve, thus allowing pressure profiling.

 

Electronic Variable Pump

Precise progressive pressure control via proprietary gear pumps*. Programmable and repeatable pressure profiles for infinite possibilities.

FEATURES

Design

  • Engineered based on feedback from the La Marzocco Street Team, an elite group of the world’s top baristas and barista champions
  • Low machine profile and minimalistic design
  • Stainless steel body panels with exposed groups
  • Fully articulated, lever actuated steam wands
  • Cast aluminum side panel with glass inserts

Usability

  • All new, barista-friendly & ergonomic design
  • Real time actual brew pressure gauge per group
  • Paddle controls increasing or decreasing brew pressure at any point during the extraction from 0 to 12 bar
  • Wider drain tray with adjustable height
  • Back-lit gauges and displays

Tech

  • One pump, one pre-heater, one mix valve, one coffee boiler, one PID, and one real time brew pressure gauge PER GROUP
  • Paddle controlled motor speed for variable pressure*, programmable and infinitely repeatable
  • Jog wheel programming interface
  • Internally mounted pumps
  • ETL and NSF approved

Barista Round Table

Visions Espresso‘s Coffee Enhancement Lounge will be hosting the first of many Barista Round Tables. Bringing baristas and coffee geeks alike together to discuss coffee, methods, tools, machines, etc. and to build a stronger coffee community.

Mark your calendars, the first Barista Round Table will be held on October 28. PDF flyer is here:

Barista Round Table, pdf Oct.

Killer Latte Art from Intelligentsia LA

Nicelys amazing latte art
Intelligentsia LA’s Nicely (via his flickr page) steamin some amazingly well textured latte art. It seemingly defies laws of gravity and liquid cohesion/tension.
Another amazing latte art that defies gravity (and spillage) on Nicelys flickr page. Poured by Teal Allan.
Another amazing latte art that defies gravity (and spillage) on Nicely’s flickr page. Poured by Teal Allan.
Nicely at work.
Nicely at work.

Ok, I’m sooooo flying down to LA for coffee.

Good Bye, Jacob!

In the saddest post on this blog to date, we are sorry to announce that Jacob Ellul-Blake is no longer with La Marzocco. For the past 4 years, Jacob has been LM’s North American R&D and end user liaison, effectively translating real world feedback into practical product development. Chances are that you may have worked with him on upgrading your machine or hung out with him at various barista competitions/jams.

You may have also seen Jacob gracing the front cover of Barista Magazine, the issue that was passed out at this year’s SCAA. Jacob’s recent project was working with industry leading baristi and LM Italy on the new, full pressure profile espresso machine prototype (as shown in the banner above this blog), which is due out sometime in 2010.

Jacob gracing the front cover of Barista Magazine

If you’re lucky enough to know Jacob personally and still have his cell phone number, you might be able to bug him about PID questions. For everybody else, LM Tech Support is here to help.

We wish Jacob all the best in this and all his future endeavors!

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