Introducing Crush the Rush!

An all-new barista competition focused on speed and fun. Coming to a city near you. 

Introducing Crush the Rush! An all-new, team-based barista competition from La Marzocco that is all about fun, speed, efficiency, and community. Eight teams (with three baristas per team) will compete in a head-to-head style tournament, racing to deliver 8 perfectly-made drinks to the judges’ table faster than their opponent. The fastest team from each heat will move on to the next round. Each round, a new surprise will await the competitors to increase the difficulty. At the end of the night, one team will be awarded the *incredibly* legendary Crush the Rush trophy + $300.

About Crush the Rush

Crush the Rush focuses on bar flow efficiency, technology, and fun! Teams will need to optimize their workflow, roles, and responsibilities in order to improve their speed. Each team will be competing on a La Marzocco Strada AV with Scales that will need to be programmed in order to maximize efficiency and accuracy.

We’ll be bringing Crush the Rush to 9 U.S. cities this Summer. See the list below to see if we will be visiting your city!

Crush the Rush Cities

Portland—June 26
San Francisco—July 2
Los Angeles—July 6
Houston—July 17
Atlanta—July 24
Washington D.C.—July 30
Chicago—August 7
Kansas City—August 10
Denver—August 14

Attendance and Registration

Registration for each city will open one week prior to the event, at 6:00 pm local time.

Register your team on the corresponding Eventbrite page! You’ll need a team name, three baristas and $30. Teams must name all baristas and the company they work for. After 8 teams have signed up there will be a waitlist for alternates that will be chosen at random if one of the eight teams can’t make it.

Register to Compete: +La Marzocco Eventbrite Page

**HEAD’S UP! Team registration has been filling up within seconds. Registration for each city will open 1 week prior to the event at 6:00 pm local time, and the first 8 teams will get in.**

Free & Open to the Public:
Don’t want to compete? This event is free to attend, but please RSVP by clicking “Going” on our Facebook Event page to let us know you’ll be joining us! Come hang out, eat food, and drink drinks with us from 7 pm on.

Official Rules of Crush the Rush

Download a PDF of the Official Crush the Rush Rules & Regulations: https://goo.gl/d94gqF

Interested in Sponsorship?

Check out our sponsorship opportunities!

Interested in Judging or Helping Out?

We’re taking Volunteers to help us at each event! Be a sensory judge, technical judge, help set up & tear down, porter, etc. If you’re interested in helping out, we’d love your help.

Sign up here: https://docs.google.com/forms/d/e/1FAIpQLSfsLkT8jP3LbKnphXmpr0zwEtuM7ke3fVE9611cNNne6WPc6g/viewform 

 


Questions? Don’t hesitate to reach out to Josh Littlefield: josh@lamarzocco.com

Noteworthy news coverage kicks off 2012

We’re honored that several local and national publications have recently profiled La Marzocco and our people.

In February CEO Kent Bakke was featured in the Seattle Times in a story detailing his contribution to the coffee community in Seattle and beyond. The Seattle Times profile was complemented by a company profile of La Marzocco on Gizmodo the same week. Read more…

Coffee Fest Parties This Weekend

Here is your specialty coffee party directory for Coffee Fest weekend (ok, it’s not much of a “directly” as there’s only two public parties going on but, hey, it’s only Coffee Fest, not SCAA):

Coffee Fest Seattle Kick Off Party

Thursday, Oct 28, 6-10pm
Hotel Andra Ballroom
2000 4th Ave

Get your kicks at the uber trendy Hotel Andra with folks from Roast Magazine, Batdorf & Bronson, Espresso Supply, iSi, Monin, Theta Ridge, and Caffe D’Amore.

Victrola’s Brew Ha Ha

Saturday, Oct 30, 7-11pm
Victrola Coffee Roasters
310 E. Pike

Costume party + latte art competition + manual brew competition. Espresso Parts is throwing in the prizes. La Marzocco USA is providing the espresso machine and the new Marco hot water towers. Killer music sets by DJ Shvr (alt ego Kliff at Visions Espresso) and Token Folk (whose Ifthen Loki’s alt ego is Luke at LM USA). Undoubtedly, this is THE party this weekend. More party details here.

Download Token Folk’s album for free here.

[UPDATED] The partimeisters at Sprudge.com has also made their own posting about the parties this weekend. Here are a couple more:

Trabant Presents TRAINWRECK

Friday, Oct 29, 8pm-?
Trabant
602 Second Ave

“Kegs, liquor, a taco bar, some throwdown shenanigans, costume contests, and epic groovy prizes supplied by the Trabant Consortium.” Trabant-inspired 49th Parallel espresso blend, “Tunnel #20″ will also debut.

Sprudge.com Boozapalooza

Saturday, Oct 30, after Victrola’s party
Six Arms
300 E. Pike

Celebrate Sprudge’s one year anniversary with an afterparty down the street from Victrola.

Marco is Here!

UPDATED 10/21: The Uber Grinder is 110V

La Marzocco USA is excited to introduce Marco and their advanced line of coffee equipment to the USA!

Uber Boiler – You probably have heard of it before. It is the result of an engineering collaboration between James Hoffman, Anette Moldvaer, Stephen Morrissey, and Marco – a precise water delivery system designed to deliver exact volumes of water at exact temperatures to meet the needs of uncompromising manual coffee brewing. When Hoffman’s Penny University opened, it was the only piece of brewing equipment used. Download brochure here.

Uber Grinder – The other product in Marco’s Uber Project and a result of collaboration between Marco and Mahlkonig. It has the body of a Mahlkonig Tanzania but with a proprietary, unique burr set that produces an amazingly narrow grind particle distribution curve. Download brochure here (UPDATED: the Uber Grinder is 110V).

Ecosmart 10L – An electronically controlled, insulated hot water tower with a digital temperature display and programmable features. Unlike typical hot water towers that immediately displaces every cup of hot water you use with incoming cold water and thereby lowering the temperature of the entire vessel, the Ecosmart prioritizes temperature stability by controlling when and how much cold water can enter. Also features an “Ecomode” for saving energy use during off peak hours. Download brochure here.

Ecoboiler 5L and 10L – Same as Ecosmart but no digital display. Insulated and made with 95% recyclable materials. “Ecomode” available on 10L model only. Same brochure as Ecosmart.

La Marzocco USA is Marco’s exclusive distributor in the USA and can sell to Canada as well. Visit La Marzocco USA’s booth (#625, 627, right next to Barista Magazine and Espresso Parts) at Coffee Fest Seattle!

Courtesy of Marco:

Timeline: Seattle Coffee

Go to the newstands and grab an issue of Seattle Magazine! The current issue features an extensive writeup on Seattle’s past and current coffee scene, personalities, and history. While the feature is mostly on roasters and shops, it does give acknowledge credit to those in the equipment realm that helped to shape how things are:

Potraits of Seattle coffee “gearheads” in Seattle Magazine. Taken with the ghetto scanner.

Just as interesting is a Seattle coffee Monopoly game-like timeline of historical significance:

Download the PDF here.

Yeah, We’re Doing Coffee Fest

After SCAA in April and LMOOB NYC in June, we’re pretty toast for tradeshows and events for the year, especially when there’s so few of us here at LM USA. But when it’s right in your backyard, it’s hard to say no. Such is the case with Coffee Fest Seattle. So, ladies and gents, mark your calendars for:

COFFEE FEST SEATTLE
October 29-31, 2010
www.coffeefest.com

In addition to espresso machines, we will officially showcase a new line of coffee equipment. Details to come.

If you plan on attending, register for FREE by Oct 10 or save $20 thereafter by using this our complimentary invite code: 59173

Espresso Parts Restoration Services

…restores a classic La Marzocco Mondial 2 group to its old shiny self for 49th Parallel Coffee Roasters. This baby has been retrofitted with a PID temperature controller. Technical wizardry by David Ringwood. Additional pictures on Flickr.

GQ Ranks Top Cafes

GQ magazine showcases the top 10 places to get your daily fix in the U.S.

In “The Most Important Drink of Your Day“, GQ magazine hits home with the point that, “why pay $4.79 for a watery latte that was lovelessly made on a push-button machine that could be safely operated by a 4 year old?” (They’re referring to a superautomatic espresso machine, by the way)

In the “Golden Age of Coffee” (as they call it) that we now live in, “there’s now a wealth of coffee in America so rich and flavorful it’ll remind you why you originally fell in love with the stuff.”

Other than killer coffee and quality, what else do these featured coffee roasters have in common? They’re all customers of La Marzocco, of course.

Alterra
Blue Bottle
Caffe Vita
Intelligentsia
Kaldi’s
Ninth Street Espresso
Ritual
Stumptown
Verve
Zoka

Barista Round Table

Visions Espresso‘s Coffee Enhancement Lounge will be hosting the first of many Barista Round Tables. Bringing baristas and coffee geeks alike together to discuss coffee, methods, tools, machines, etc. and to build a stronger coffee community.

Mark your calendars, the first Barista Round Table will be held on October 28. PDF flyer is here:

Barista Round Table, pdf Oct.

Stumptown Producers Panel

Aleco and famers/exporters from Colombia, Kenya, and Costa Rica sitting across from baristas, shop owners, and consumers. Can the supply chain be any shorter than this?

Over the weekend, Stumptown Coffee Roasters hosted the Producers Panel, a presentation and discussion on the state of the coffee industry on the producers side. For those who have not had the opportunity to visit origin, this was a fantastic way to meet those responsible for their dedication and hard work on the other end of the supply chain. The panel took place at Seattle University, which was followed by a tasting of the coffee represented by the panelists at Stumptown’s nearby cafe & roastery. Coffees were enjoyed on the espresso machine (as single origin espressos), chemex, and pourover.

Even if you have been in the industry for some time (but haven’t visited origin yet), this has to be a sobering experience. In his own words, Ngatia, a coffee farmer from Karatina, Nyeri in Kenya, passionately spoke of how Stumptown and a small handful of other progressive coffee roasters are purchasing their coffees through the “second window” in Kenya’s coffee exchange. This enables him and his coop to receive up to twice as much for their above par quality coffees. Through their collaboration with Stumptown, Ngatia’s coop was able to increase their production by about 40% in the past couple years and is on track to almost double their current level in the coming year.

The farmers were very grateful for such progressive roasters to work with them via the direct trade model, and just as so for this opportunity to visit Portland and Seattle and meet those who enjoy their work. In fact, for most of them, this was their first trip outside of their respective countries.

This event has become an annual tradition at Stumptown. Hopefully, this will also be commonplace at other roasters as well.

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