spacerogers

The Space Rogers GS/3

Recently introduced at OUT OF THE BOX Milan, La Marzocco is proud to launch the SPACE ROGERS special edition GS/3.

Inspired by the 1970s TV series Buck Rogers, the SPACE ROGERS GS/3 is now available for sale, but only for a limited number of machines.

The SPACE ROGERS GS/3 comes fitted with an individually numbered, stainless steel plaque commemorating the limited series. In addition, this model comes equipped with a set of 6 matching espresso cups and saucers.

Contact either Mike Lanz or Michael Del Gatto to order yours before they’re gone!

About the artist: Marco “Kino” D’Amico

A multifaceted, underground artist, Marco has created dozens of graffiti murals in streets around the world. Considering art a free form of expression and communication, Marco believes it should be made available for all to enjoy… regardless of the medium. Marco holds a Visual Communications degree fromMilan’s ITSOS, has been working in show businesses since 1987 and is currently the technical director and lighting designer for the Tarmeh and Alma Rosé theatrical companies.

Out of the Box: Milan

If you need an excuse to come to Italy this October, please join our sister company, La Marzocco Srl for OUT OF THE BOX: Milan.

“This event is about celebrating our originality and providing our distribution network, their end customers, coffee shop owners, baristas, trade professionals and industry friends with a snapshot of who we are, as well as the path our company is taking in terms of product innovation.”

The MCs for the event will be TIM WENDELBOE & TIM VARNEY (pretty excited about this) – Coming from Australia & Norway, Tim Varney (master roaster) and Tim Wendelboe (world barista champion) will rock the two day event, bringing plenty of awesome energy.

Themed Workshops will include:

Pressure Profiling
The Basket Case
Social Media Networking
Extracting Profits
Technical Updates
The Specialty Coffee Scene
LM’s Songwa Project
H20 & Espresso
LM Brewing School
Where & When

October 21-22, 2011

Artmouse ( www.artmouse.it )

Via Volterra, 12

20146 – Milano

Reverse+Rewind: La Marzocco Out of the Box Berkeley

Ok folks… it’s been way over a month since La Marzocco Out of the Box took the Bay Area by storm and, finally, here it is, a pictorial and cinematographical review of the event.

Flickr images here

A short music video summary of Out of the Box featuring LM USA’s very own, Luke Steitz, in his hip hop group Token Folk.

Complete video of the keynote presentation, with presentation by Chris Baca, welcome by Kent Bakke, and the keynote by Jerry Baldwin.

A Quick Word About Out of the Box Berkeley

All of us at La Marzocco are so STOKED about how great Out of the Box Berkeley turned out! The attendance was 2-3 times beyond our biggest expectations. A huge thanks to EVERYBODY that came as a guest, guest roaster, volunteer, sponsor, or friend of LM! Pictures and videos forthcoming sometime this week. Please stay tuned.

In the meantime, a quick PSA (public service announcement):

If you had filled out a form to subscribe to Barista Magazine at Out of the Box Berkeley, please contact Sarah at editor@baristamagazine.com immediately!

Mark Your Calendars!

Mark your calendars because the Bay Area is the place to be in January 2011!

Satisfy your taste buds with the Good Food Awards (Jan 14-15) and eat the best in:

  • Beer
  • Charcuterie
  • Cheese
  • Chocolate
  • Coffee
  • Pickles
  • Preserves

If you’re familiar with the Slow Foods event in SF a couple years ago, this is very similar. As the name suggests, Good Food Awards will award the best amongst all the leading names in specialty coffee as well as a number of quality newcomers. LM USA will be providing the equipment for the Friday awards event and the Saturday Marketplace.

On Jan 18-19, we will host the next Out of the Box at the Marsh in Berkeley, CA. If you’re familiar with the 2008 WRBC, this is the same place.

Out of the Box is designed to bring together the regional coffee community to learn & share coffee knowledge, showcase new products/services, and, of course, party! This will be an action packed, two day event, featuring not just La Marzocco, but many other leading names in all aspects of the coffee industry as well. Download the overview PDF here.

More info to come.

Out of the Box: Milan

A huge THANK YOU to all that were able to attend the Out of the Box this year in Milan, Italy. Below is a quote from Chris Salierno (La Marzocco Srl): Read more…

OUT OF THE BOX Japan

If you find yourself in Japan in the coming weeks….

Following previous editions in Dubai, Shanghai, Stockholm, New York and Oslo over the past several months, we’re looking forward next week to the success of La Marzocco Out of the Box in Japan, graciously organized by our partner, Lucky i Cremas, on the evening of Wednesday, September 22 at Aque Rium Odaiba from 6:30 to 9 pm.

In addition to presenting the history of La Marzocco to dedicated industry leaders within the Japanese market, our Plant Director and Manager of R&D, Roberto Bianchi, will officially launch the Strada MP, Strada EP and Vulcano grinders in Asia.

Roberto, together with the Lucky i Cremas staff, will also be on hand at the Specialty Coffee of Japan’s (SCAJ) annual exhibition at Big Sight, West Hall 3 in Tokyo, Booth 49 from September 22-24.

La Marzocco equipment will also be exhibited later this month in Toronto at the Coffee & Tea Show (September 26-27), in collaboration with Patera Marketing Group and in Moscow at PIR Hospitality Industry Show (September 26-27 , in collaboration with Gourmet Style.

OUT OF THE BOX SF(ish)

Back in April, we had mentioned that we will be hosting an OUT OF THE BOX event in SF around September. Well, time sure does fly. Due to a variety of factors – including finding an appropriate venue and our attendance of Coffee Fest in October – we have decided to move the event to January 2011:

La Marzocco OUT OF THE BOX SF(ish)
January 18-19, 2011
Berkeley, CA

Activities will be similar to (and also more extensive than) OUT OF THE BOX NYC. As we work to work out the details, please stay tuned for future updates.

Out of Boxes NYC

Update 1: Check out LMOOB Flickr pics!

Update 2: Finally got all the logos. LMOOB thank you poster below.

A huge THANKS to all those attended the La Marzocco OUT OF THE BOX NYC last week! An an even bigger THANKS goes out to all of our sponsors, partners, and helpers! It wouldn’t have been possible without any of you.

As you’re either trying desperately to preorder the new iPhone 4 (has the preorder actually worked for anyone?) or making travel arrangements for WBC in London, let’s recap what went on last week…

Lizz from Stumptown checking out the Strada EP (Picture from Liz Clayton’s Flickr. Apparently WordPress doesn’t allow link in the caption box so here’s the link http://www.flickr.com/photos/latteart/)

Wednesday night was basically, how should I put it, a party featuring La Marzocco,MazzerEspresso PartsMarcoLiemcoBarista MagazineTampTamp, and MojoToGo. The turnout was great; just about everybody in the NE showed up (plus those who jetted in from far away).

The two Stradas were running on full steam as they were the main focal point at the party. There was a lot for people to discover and geek out on, considering all of the potentials in progressive pressure profiling and its affects on the espresso. It was an opportunity for people to get a firsthand preview of the machine. Of course, to really understand the full spectrum of benefits, you’d have to geek out for an hour or two simply because there’s quite a bit to wrap your head around. (For that, there were many separately arranged times on Wednesday and Thursday during which people had the opportunity to geek out more with their own coffees .)

A simplified pressure profiling calibration guide used at LMOOB.

Then there’s the Manual Brew Deathmatch, headed by Brian Ludviksen of Counter Culture and Vince Fidele of MojoToGo. Baristas battle head to head with the manual brew weaponry of their choosing. The resulting coffee is judged by MojoToGo (45%), taste (45%), and method (10%). Winners received LM “tool” bags, 1 year subscriptions to Barista Magazine, and coupons for complimentary downloads of MojoToGo iPhone app.

Manual Brew Deathmatch featuring the Marco Uberboiler (picture from Liz Clayton’s Flickr)

Manual Brew Deathmatch Results

People were pretty stoked that we had a bike hooked up to an espresso machine. The pressure profiling bike unfortunately suffered frequent chain derailments (we didn’t install a rear derailleur to sustain proper chain tension because it hanger broke) and so we sort of had to neglect it for the evening, especially since we were so understaffed.

To make the event even more interesting, there were tables featuring our sponsorsMazzerEspresso PartsBarista Magazine, and TampTamp. Mazzer grinders pretty much owned the place, with their grinders on just about every table. They also showed off a new (prototype?) antistatic grid for the exit chute. Meanwhile, Espresso Parts was running a merch table and Barista Magazine was giving away copies of the current issue. TampTamp showcased services they offered in the NYC area.

The main engineer behind the new Strada, Roberto Bianchi, gave a presentation on the Strada, followed by a captivating presentation by Vince Fidele on the basket project – the next frontier in espresso technology. With any luck you’ll be able to see some tangible (production) results before the year’s end.

Despite of all the hard labor that was involved (it was like the work of 4 tradeshows in half the amount of time!) and the fact that we were understaffed, the entire party turned out pretty well. Special thanks goes out to Ninth St. EspressoAddiction Espresso ServiceCounter Culture, and Stumptown for contributing in various but significant ways. Without them, the event would not be possible.

LM Out of the Box SWEDEN

La Marzocco Out of the Box is an opportunity for baristas, roasters, cafe owners, and just about everybody to come together and check out new coffee equipment, R&D and, well, just party. The concept was first realized at HOST in Milan last Fall and, just recently, was held at Espresso Specialisten in Sweden.

Other than geeking out on espresso, the event featured vac pot brewing, latte art jam, and probably lots of alcohol.

Out of the Box NYC edition is coming June 9-10 at Chelsea Market. It will be a fun event, featuring new (LM and others) coffee equipment, geeking out on coffee, and hands on fun. Details are being worked out right now but we’ll make all related announcements on this blog.

Flickr

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