MANE is a 2 1/2 day coffee conference for baristas. Chock full of educational classes, hands on workshops on alternative brewing, espresso extraction on THREE La Marzocco Linea paddle machines, Keynote Sarah Allen, editor of Barista Magazine. Read more…
More mainstream media coverage on the burgeoning Third Wave movement. This time from ABC’s Nightline, featuring NYC’s Blue Bottle, Stumptown, and Bluebird.
Seriously, how many more times are these type of reports gonna compare Third Wave coffee to Sanka or Foldgers?
NYC is known for great food but their coffee was only as good as its urban fragrance exhibited in the subways during the peak summertime heat. That is, until in the recent years, when major roasters and key local coffee heroes paved the way for specialty coffee.
This is, of course, not news. But I am here to show you some delicious pictures of coffee and food from our adventures in NYC during LMOOB NYC last month:
Unfortunately it was only last weekend that the super upscale (read: expensive) cycling clothing brand Rapha opened their “pop up” store on Bowery. Filled with various cycling memorabilia and paraphernalia (wake up, Eddie Merckx fans!), the store is also interesting that they’re streaming Tour de France live (what better way to watch 60 pro riders fall all over spilled motor oil?) AND they have a built in coffee shop, courtesy of Third Rail Coffee and Stumptown. So next time you’re in Manhattan and want a pair of Team Issue Bib Shorts to go along with your cortado, swing by Rapha on 352 Bowery.
Of course there are a number of other notable coffee establishments in NYC but, due to limitations in time, I wasn’t able to swing by (Joe, Bluebird), forgot to take pictures (Blue Bottle, Gimme, Grumpy), or wasn’t open just yet (Caffetteria).
Lastly, what better way to end this mini slide show with the 3 amigos singing and playing guitars on #7 en route to Queens?
Update 1: Check out LMOOB Flickr pics!
Update 2: Finally got all the logos. LMOOB thank you poster below.
A huge THANKS to all those attended the La Marzocco OUT OF THE BOX NYC last week! An an even bigger THANKS goes out to all of our sponsors, partners, and helpers! It wouldn’t have been possible without any of you.
As you’re either trying desperately to preorder the new iPhone 4 (has the preorder actually worked for anyone?) or making travel arrangements for WBC in London, let’s recap what went on last week…
Wednesday night was basically, how should I put it, a party featuring La Marzocco,Mazzer, Espresso Parts, Marco, Liemco, Barista Magazine, TampTamp, and MojoToGo. The turnout was great; just about everybody in the NE showed up (plus those who jetted in from far away).
The two Stradas were running on full steam as they were the main focal point at the party. There was a lot for people to discover and geek out on, considering all of the potentials in progressive pressure profiling and its affects on the espresso. It was an opportunity for people to get a firsthand preview of the machine. Of course, to really understand the full spectrum of benefits, you’d have to geek out for an hour or two simply because there’s quite a bit to wrap your head around. (For that, there were many separately arranged times on Wednesday and Thursday during which people had the opportunity to geek out more with their own coffees .)
Then there’s the Manual Brew Deathmatch, headed by Brian Ludviksen of Counter Culture and Vince Fidele of MojoToGo. Baristas battle head to head with the manual brew weaponry of their choosing. The resulting coffee is judged by MojoToGo (45%), taste (45%), and method (10%). Winners received LM “tool” bags, 1 year subscriptions to Barista Magazine, and coupons for complimentary downloads of MojoToGo iPhone app.
People were pretty stoked that we had a bike hooked up to an espresso machine. The pressure profiling bike unfortunately suffered frequent chain derailments (we didn’t install a rear derailleur to sustain proper chain tension because it hanger broke) and so we sort of had to neglect it for the evening, especially since we were so understaffed.
To make the event even more interesting, there were tables featuring our sponsorsMazzer, Espresso Parts, Barista Magazine, and TampTamp. Mazzer grinders pretty much owned the place, with their grinders on just about every table. They also showed off a new (prototype?) antistatic grid for the exit chute. Meanwhile, Espresso Parts was running a merch table and Barista Magazine was giving away copies of the current issue. TampTamp showcased services they offered in the NYC area.
The main engineer behind the new Strada, Roberto Bianchi, gave a presentation on the Strada, followed by a captivating presentation by Vince Fidele on the basket project – the next frontier in espresso technology. With any luck you’ll be able to see some tangible (production) results before the year’s end.
Despite of all the hard labor that was involved (it was like the work of 4 tradeshows in half the amount of time!) and the fact that we were understaffed, the entire party turned out pretty well. Special thanks goes out to Ninth St. Espresso, Addiction Espresso Service, Counter Culture, and Stumptown for contributing in various but significant ways. Without them, the event would not be possible.
In “The Most Important Drink of Your Day“, GQ magazine hits home with the point that, “why pay $4.79 for a watery latte that was lovelessly made on a push-button machine that could be safely operated by a 4 year old?” (They’re referring to a superautomatic espresso machine, by the way)
In the “Golden Age of Coffee” (as they call it) that we now live in, “there’s now a wealth of coffee in America so rich and flavorful it’ll remind you why you originally fell in love with the stuff.”
Other than killer coffee and quality, what else do these featured coffee roasters have in common? They’re all customers of La Marzocco, of course.
Usually known for their reporting and humor on all things tech and gadgets, Gizmodo‘s Matt Buchanan wrote a comprehensive primer on coffee and basic brewing methods. Unlike most mainstream media, however, he actually sought knowledge and advice from those in the know – Ken Nye of Ninth Street Espresso and David Latourell of Intelligentsia. Matt also interviewed Jacob Ellul-Blake, La Marzocco s.r.l.‘s R&D, on what it takes for an espresso machine to brew a good espresso shot (other than a good barista, that is).
Also featured in the article is a picture of Ninth Street Espresso’s custom Linea Paddle.