We’re very excited for our special line up of roasters for Expo in Atlanta, GA. The event kicks off Friday, April 15. The True Artisan Cafe exists for a very simple purpose: to bring our partners together to celebrate La Marzocco espresso equipment and to share amazing coffees with all who attend the trade show.
2016 is bound to be a banner year for the True Artisan Cafe. We’ve made some adjustments to the programming, and thus we will have 52 roasting companies sharing their coffee through the course of the show.
In years past, the coffee bars have featured only espresso. However, taking note from the great experience we had back in the fall during the New York Coffee Festival, we’re introducing a wider range of beverages in our booth. Each of our roasting partners will be presenting a menu of drinks they have chosen. This will include milk beverages, with milk provided by Alabama’s Best Organic Dairy.
We’ve also challenged our roasting partners to develop tasty, but simple signature beverages. The trade show hours have increased for 2016, making this a marathon, not a sprint. We love espresso, but sometimes you need something else. This year, the True Artisan Cafe will have you covered.
As part of a special feature for 2016, we are introducing the New Roasters Showcase. From 12:30 to 1:30 PM on Friday and Saturday, we will be doubling up our bars to give you a chance to taste coffee from some of the newest and most exciting roasting operations in the United States. Each pairing of roasters will share an espresso machine and work together to give you an exciting and unique experience that you won’t find anywhere else.
La Marzocco is booth number 1221 in Atlanta. We hope you can join us for this epic celebration of great espresso and wonderful people.