The True Artisan Cafe once again returns to SCAA Expo

We’re very excited for our special line up of roasters for Expo in Atlanta, GA. The event kicks off Friday, April 15. The True Artisan Cafe exists for a very simple purpose: to bring our partners together to celebrate La Marzocco espresso equipment and to share amazing coffees with all who attend the trade show.

2016 is bound to be a banner year for the True Artisan Cafe. We’ve made some adjustments to the programming, and thus we will have 52 roasting companies sharing their coffee through the course of the show.

In years past, the coffee bars have featured only espresso. However, taking note from the great experience we had back in the fall during the New York Coffee Festival, we’re introducing a wider range of beverages in our booth. Each of our roasting partners will be presenting a menu of drinks they have chosen. This will include milk beverages, with milk provided by Alabama’s Best Organic Dairy.

We’ve also challenged our roasting partners to develop tasty, but simple signature beverages. The trade show hours have increased for 2016, making this a marathon, not a sprint. We love espresso, but sometimes you need something else. This year, the True Artisan Cafe will have you covered.

As part of a special feature for 2016, we are introducing the New Roasters Showcase. From 12:30 to 1:30 PM on Friday and Saturday, we will be doubling up our bars to give you a chance to taste coffee from some of the newest and most exciting roasting operations in the United States. Each pairing of roasters will share an espresso machine and work together to give you an exciting and unique experience that you won’t find anywhere else.

La Marzocco is booth number 1221 in Atlanta. We hope you can join us for this epic celebration of great espresso and wonderful people.


Blog Schedule

See you in Milan: Out of the Box 2015

OOTB header

Out of the Box is the biennial La Marzocco event held in Milan that is intended to celebrate the specialty coffee community, and to bring people together to discuss emerging ideas in coffee. La Marzocco hosts Out of the Box October 23rd-24th. The event is open to all (registration is requested), and includes a lineup of speakers presenting on a range of topics. Speakers at Out of the Box 2015 will cover topics that include emerging trends in coffee, developing company culture, leadership, and design innovation. Exhibits will showcase La Marzocco products, projects including the Tanzania coffee farm Songwa, artists’ work including an exhibit by renowned photographer Jakob de Boer, interactive displays, workshops, and much more. The event also includes plenty of fun and entertainment, concluding with a party on Saturday October 24th.

Out of the Box 2015 takes place October 23rd-24th at Magna Pars Suites Milano. We hope you will join us!

Out of the Box takes place to coincide with HOST, the world’s largest hospitality tradeshow, also taking place in Milan. 2015 is also a special year because Milan is also host to the World’s Fair, Expo, the six month exhibition that draws visitors from around the world, and takes place in a different city around the world once every four years. While visiting Milan, Out of the Box attendees can also experience Expo in its final weeks.

Learn more about Out of the Box, and register to attend at

Following Out of the Box, the La Marzocco factory welcomes visitors on Monday October 26th in Florence. Out of the Box attendees interested in being a part of the factory tour on October 26th, contact our US team at

We hope to see you in Milan!

New York Coffee Festival

In less than two weeks our team will be heading to New York City to participate in the inaugural New York Coffee Festival. September 25, 26, and 27 a collection of some of the finest coffee companies from around New York, the greater northeast region, and even from Europe will be assembling to celebrate all things specialty coffee at the 69th Regiment Armory.

The New York Coffee Festival is produced by Allegra Events, the same group that developed and launched the London Coffee Festival and the Amsterdam Coffee Festival. Both of these events have had great success in Europe and we’re very excited to welcome this style of event to the US. Friday September 25th is geared toward trade attendees, while the 26th and 27th are open to the general public. Expect a fun, festival atmosphere with food, music, and, of course, coffee.


La Marzocco will be offering two unique experiences for attendees to check out.


La Marzocco Home

Have you seen the Linea Mini yet? If not, come by the La Marzocco booth for your chance to experience a kitchen-sized version of our most iconic espresso machine, the Linea Classic. Home baristas and professionals alike will have the opportunity to jump on a Linea Mini and make espresso for themselves.

If you have never made an espresso before, fear not, as our team will be there to guide you through the experience.

We’ll have a small selection of coffee tools available for purchase. La Marzocco tampers, towels, and the new Acaia Lunar Scale will be available for purchase at the event. Quantities will be limited, so make sure to stop by early.


True Artisan Cafe

To crawl your way around all of New York and try coffees from every great roaster in the area would take days. Visit us at the True Artisan Café to experience a variety of the best that New York area coffee roasters have to offer. Each company will be serving drinks from their own, unique menu – designed just for the New York Coffee Festival. Espressos, cappuccinos, and some surprise signature beverages will be crafted by some of the most talented coffee professionals in New York.


Here is the True Artisan Café lineup:

Friday, September 25

2:00 PM – 4:30 PM

Brooklyn Roasting Company

Grade Coffee

Bluestone Lane


4:30 PM – 7:30 PM

Parlor Coffee

Third Rail Coffee



Saturday, September 26

9:00 AM – 12:30 PM

Stumptown Coffee Roasters

Tobys Estate Coffee

Counter Culture Coffee


12:30 PM – 4:00 PM

George Howell Coffee

Gotham Coffee Roasters

Sweetleaf LIC


4:00 PM – 7:30 PM

La Colombe


Blue Bottle Coffee


Sunday, September 27

9:00 AM – 1:00 PM

Gimme! Coffee

Ninth Street Espresso



1:00 PM – 5:00 PM

Irving Farm

Coffee Labs


We look forward to seeing you in New York!

Welcome to Seattle!

We look forward to welcoming the specialty coffee community to Seattle next week for the SCAA Expo and US Coffee Championships. Here is a sneak peek at what we have planned for the weekend – we hope you will join us!

Welcome Party

Welcome to Seattle! On Thursday April 24th, in partnership with 15 other Seattle-area coffee companies, we’re hosting a welcome bash from 8:00-12:00 at Von Trapp’s on Capitol Hill, just one mile from the convention center, following opening ceremonies for the show. Bring your SCAA badge for entrance. Stop by for food, drink, and bocce to celebrate your arrival in Seattle. More info on the event’s Facebook page.

Tradeshow Presence

Be sure to stop by our booth 3031 to see a host of roasters from around the US, as well as the newest additions to the La Marzocco USA product lineup: the La Marzocco Strada EE, the La Marzocco Vulcano Swift grinder, and the Mazzer Kold grinder. Look for details about the roasters who will be joining us for the “True Artisan Café” in a blog post next week. The tradeshow floor is open Friday and Saturday 11:00-5:30, and Sunday 11:00-4:00.

Skybridge Cafe

If you’re heading to the US Coffee Championships, be sure to visit the Skybridge Café, produced in partnership with Kalita USA, Marco, Baratza, Prima Coffee, and Global Customized Water. In addition to picking up a delicious coffee prepared by one of the roasting companies on bar, guests can receive one-on-one guidance to prepare their own espresso beverages on a fleet of customized La Marzocco GS/3 espresso machines. The Skybridge Café will be open Thursday-Saturday 8:00-5:00 and Sunday 8:00-4:00.

SCAA Lectures

Members of the La Marzocco USA team will be presenting a number of lectures at the show. Be sure to catch one or all of them:

  • Friday April 25th 9:00-10:15am, room 3A, CEO of La Marzocco International, Kent Bakke, will participate in a panel discussion on “The Evolution of Espresso Machines.”
  • Friday April 25th 10:30-11:45am, room 3A, Scott Callender, Senior Marketing Manager at La Marzocco USA will participate in a panel discussion titled “Capitalizing on Coffee at Home: Build Your Business by Supporting the Growing Interest in Specialty Coffee at Home.” Other panelists include Mark Hellweg of Clive Coffee, Nicholas Cho of Wrecking Ball Coffee Roasters, and Colby Barr of Verve Coffee Roasters.
  • Saturday April 26th 9:00-10:15, room 3A, Whitney Cornell, Marketing Director at La Marzocco USA presents “When Sparks Fly! Connecting With Your Customer, From First Impression to Lasting Relationship.”

Finally, if you have a chance to get out and about in Seattle during your stay, do stop by La Marzocco USA headquarters in the Ballard neighborhood of Seattle. Our showroom and learning lab will be open for visitors Monday-Friday 9:00-5:00 (we will not be open on Saturday or Sunday, April 26th or 27th).

We look forward to seeing you, and to a great weekend celebrating our specialty coffee community.

SCAA IDP Training hosted by La Marzocco USA

La Marzocco USA is pleased to be hosting the SCAA’s Instructor Development Program training at our Seattle headquarters on September 23rd. If you’d like to attend the training, you can receive 20% off the registration fee by using the discount code IDPGUEST-20.

Register here.

Course description:

Specialty Coffee Subject Matter Experts (SMEs) can advance their training and education skills through workshops on adult learning principles in the workplace, instructional design, testing, evaluation and class management. Upon completion of the one-day program, students earn the SCAA Lead Instructor Credential and are eligible to volunteer as an Instructor for SCAA. Many students enthusiastically report an increase in quality and delivery of their training and instructional design in their own companies after completing the IDP. This course is particularly beneficial for the coffee expert who trains others, but has no formal coursework in training, adult education, or organizational learning.

This course is a pre-requisite for future advanced IDPs.

1. Recognizing education and training as an element of organizational success;

  • Orientation to the SCAA’s Professional Development department
  • Incorporating your company’s mission, vision and strategic goals into your training initiatives
  • Instructor and trainer competencies for the SCAA and at work

2. Applying adult learning principles;

  • Recognize four key adult learning principles;
  • Independence
  • Preparedness
  • Experience
  • Application
  • Grasp basics of adult learning theory and begin translating theory into practice;
  • Identify characteristics of adult learners and take them into consideration when conducting classes;
  • Recognize how adult learners process information, and strategize class design.

3. Setting clear, measurable skill and knowledge objectives;

4. Designing instruction using the ADDIE model of the American Society for Training and Development;

5. Exhibiting professional presentation skills;

6. Evaluating learner performance and leveraging learning back at work.

The course is taught by the SCAA Education Manager, Ildi Revi, M.Ad.Ed., CPT. Ildi has designed and conducted educator training for over 15 years for companies, educational institutions, government projects and NGO’s. She works with all the subject matter experts at SCAA to design, develop and deliver classes to SCAA members.

Now Hiring: GM, Australasia

Our counterparts in Australia recently published the following job posting for the role of General Manager, La Marzocco Australasia. We thought we’d re-post it here.

 If you’re interested in applying for this opportunity, please email a cover letter and CV to Guido Bernardinelli, Managing Director of La Marzocco Srl. Good luck!


La Marzocco is a highly successful Italian espresso machine brand with a reputation for creating superior espresso with beauty, functionality and robust performance. Handmade in Florence, these machines are crafted in the finest Italian tradition and are found in many of the world’s leading espresso bars, cafes and restaurants.

We are excited to announce the new position of General Manager La Marzocco Australasia. This opportunity has arisen as a result of La Marzocco seeking to further develop the brand in Australia and New Zealand and a new company has been created for this purpose – La Marzocco Australasia Ltd.

Reporting to the Board, the role of the General Manager is to lead and develop a team of highly capable sales, technical and customer service staff throughout Australasia and to drive sales growth. Building a high-performing culture, which is fully aligned with La Marzocco’s vision and values, is a critical part of this role. This role would ideally be based in Melbourne.

Our ideal candidate will have a solid history in the specialty coffee and espresso industry. They will be able to successfully demonstrate their ability to build effective long-term customer relationships and show sound strategic and commercial analysis and thinking. This role has full accountability for the operations and financial performance of the company.

While the role is of general management in nature, there is more emphasis on sales and marketing. Understanding the value and positioning of a prestigious brand in the Australasian market is a useful perspective.


Upcoming Events with La Marzocco

As each of these unique events approaches, we will share more information, but for now, be sure to mark your calendars for these special upcoming events with La Marzocco. If the location is off-site, the location is mentioned; otherwise all Roaster Showcase events and cuppings are held in the La Marzocco Lab in Ballard:

December 10, time TBD
Pete’s Milk Delivery + Milk and Coffee Co + La Marzocco Dairy Field Trip to Pure Eire Farm
Start and end at La Marzocco, email for more details and to RSVP.

December 11, 2pm
Roasters Showcase
with Dillanos Coffee Roasters + Barista 22

December 18, 2pm
4th Annual Holiday Cupping and Food Drive
If you are interested in submitting your Holiday Blend or your favorite seasonal coffee, email

Past Events

October 2, 2pm
Roasters Showcase
with DOMA Coffee

October 9, 1:30pm
Roasters Showcase
with Ratio Coffee

October 16, 2pm
Roasters Showcase
with Ladro Roasting 

September 25, 2015
Roasters Showcase
with Sustainable Harvest

July 30, 6-8:30pm
La Marzocco On The Road
@Novo Coffee

August 5, 2pm
with Cafe Imports

August 21, 1:30-3:30pm
Roasters Showcase
with Bluebird Coffee Roasters

August 27, 7-9:30pm
La Marzocco On The Road
@Sustainable Harvest Coffee

May 15, 1-3pm
Roasters Showcase
Hart Coffee Co.

May 18, 2015, 6:00 PM
Location: Tout Suite
Houston, Texas

May 20, 2015, 8:00 PM
Location: Cuvee Coffee Bar
Austin, Texas

May 22, 2015, 6:00 PM
Location: Oakcliff Coffee Roasters
Dallas, Texas

May 28, 2015, 6:00 PM
Location: Ultimo Coffee – Newbold
Philadelphia, Pennsylvania

June 4, 2015, 7:00 PM
Location: La Colombe Andersonville
Chicago, Illinois

June 11, 2015, 6:00 PM
Location: Blueprint Coffee
St. Louis, Missouri

February 12, 2015, 2-5pm
NW Barista Competitor Sendoff

Proposition 65

This month, our customers in the State of California may notice new warning labels affixed to new La Marzocco espresso machines, and existing customers will be receiving warning labels and a request to affix the labels to their La Marzocco espresso machines and grinders. We thought it best to provide explanation for these warning labels here on our blog, too.

As California customers and others may be aware, The State of California enacted the California Safe Drinking Water and Toxic Enforcement Act of 1986, which is generally known as “Proposition 65.” Proposition 65 is a far-reaching law that applies to any company that operates in California, sells products in California, or manufactures products that may be sold in or brought into California.

Proposition 65 requires warning labels on any product that contains or may contain any of the more than 800 elements that the California Air Resources Board considers harmful. Many of the elements listed under Proposition 65 have been routinely used in everyday consumer items for years without documented harm.

The warning reads:

WARNING: This product contains a chemical known to the State of California to cause cancer.

WARNING: This product contains a chemical known to the State of California to cause birth defects or other reproductive harm.

The penalties for not complying with Proposition 65 are significant. And there are no penalties for providing unnecessary warnings. Like many other manufacturers of all types of products, we have elected to provide a Proposition 65 notice out of an abundance of caution in order to avoid the potential for liability.

For more information about Proposition 65, please visit:

Our lab is your lab: come learn with us

If it’s been awhile since you’ve visited the La Marzocco Learning Lab and Showroom in Seattle, we have some exciting reasons for you to make another trip. We have some new equipment on display and ready for you to try, including the just-launched Linea PB, and the Vulcano Swift grinder – both of which were on display for the first time at SCAA in Boston last month.

The Linea PB is a next-generation model that builds on the legacy of the Linea Classic (which has been in production for nearly 25 years) as a dependable, rugged workhorse that delivers results in the highest-volume café settings.

The Vulcano Swift is a conical burr grinder due to go into production later this year that features the Swift technology of grind, volumetric dose, and tamp.

We couldn’t be more excited about our new products and look forward to introducing them to you!

As always, we’re open Monday through Friday, from 9-5pm, and everyone is welcome. If you’re hoping for some dedicated time with your coffee on a specific piece of La Marzocco equipment, be sure to reserve a time, but you’re also welcome to drop by for a visit, a quick demo, and a coffee.

In addition to being available on a reserved basis, we have some exciting events planned in the Learning Lab over the coming months, so be sure to check back, or stay tuned via Twitter and Facebook about what’s coming up.

First up, we have a public cupping event with Olympia Coffee Roasters this Friday, May 17th 10:00-11:30.  Also on deck are coffee showcases from some of our customers from near and far. Be sure to come by to try some things you might not find every day in Seattle!

We’re also working on few educational and coffee science events, coming late spring/early summer.

If you have an idea you’d like to bring to the La Marzocco Learning Lab, or if there’s a topic you hope we’ll cover, we’re all ears – drop us a line at to start the conversation.

If you have interest in being a guest educator, using our community space for training, or just want to visit for a hands-on product demo please contact:

Sarah Dooley at

We look forward to seeing you soon!

The Linea PB is Here

It’s hard to believe that we were in Boston just over three weeks ago to show our customers and friends the latest addition to the Linea line: the Linea PB. The unveiling of the Linea PB came after two months of hearing your Linea Love stories (please, keep them coming!). Your stories have said it best; the Linea Classic is a workhorse. It is an espresso machine able to deliver coffee to whatever size line and crowd you can throw at it. Dependable and true, the Linea stands the test of time. We’re thrilled to introduce the Linea PB knowing that it will carry on the legacy of its predecessor. With updated technology and features, this machine is the workhorse for the modern barista.

We saw many of you in Boston, but there were many more who weren’t able to join us at the event. Be sure to check out Kent Bakke’s presentation of the machine on the first day of the show.

Today, the Linea PB is back in Seattle and up and running in our showroom; you are invited to stop by and experience it for yourself. Schedule time and bring in your coffee to get a personalized tour: send an email to to find a time that works best. Come see how much control the Linea PB offers for steaming milk, or play with different levels of programmable pre-infusion. Get more familiar with a new tool for baristas: the flowmeter pulse.

Even if you just happen to be passing through the neighborhood, feel free to stop by for a quick espresso made on the Linea PB.

The Linea Classic has always been a friend to baristas everywhere. Come get acquainted with the Linea PB; we’re sure you’ll make fast friends.
1553 NW Ballard Way
Seattle, WA 98107
206-706-9104 x124