Auto Brew Ratio

This week at SCAA Expo 2015, La Marzocco is thrilled to showcase Auto Brew Ratio, a proprietary advancement in espresso machine electronics that will be available in North America this summer. Auto Brew Ratio uses precision scales built beneath each group of the Linea PB. The Auto Brew Ratio scales are incorporated into the espresso machine’s electronics system and provide the barista a new level of consistency, by giving control over beverage mass.

LINEA PB Scale 1 (2)

La Marzocco was awarded the patent on this design in 2012. Early versions of integrated scale technology have been displayed by La Marzocco previously at the London Coffee Festival, MICE, and the SCAE World of Coffee. The technology on display at SCAA Expo 2015 will be the first demonstration of Auto Brew Ratio.

Auto Brew Ratio has two modes: Mass Mode and Ratio Mode.

Mass Mode

In Mass Mode, the barista programs the desired finished beverage mass. The barista activates the brew group by selecting one of the programmed beverage mass buttons. When the desired beverage mass has been reached, the machine automatically stops the brewing process.

Mass mode is best applied in café settings where the barista weighs the ground coffee in the portafilter for every shot, and has a specific target weight for the finished beverage.

Ratio mode

Using ratio mode, the barista programs the preferred brew ratio into the machine. When preparing to brew, the barista places the loaded portafilter on the drip tray scale, allowing the espresso machine to weigh the ground coffee. The barista may then engage the portafilter and activate the brewing cycle by selecting one of the programmed brew ratio buttons. The Ratio Mode will automatically stop the shot when the correct brew ratio is achieved.

Ratio mode is best applied in coffee bars that do not weigh every ground coffee dose, or those cafes that would like to eliminate the step of weighing and correcting the coffee dose to a tenth of a gram. Auto Brew Ratio allows the barista to eliminate the step of weighing and correcting the coffee dose, while still consistently achieving the same brew ratio.

LINEA PB Scale Detail 1 (532x800)

Auto Brew Ratio has been in development for the last three years. The La Marzocco R&D team has been focused on developing an integrated scales platform able to withstand the rigors of real café use – with the reliability, durability, and precision our customers expect.

Auto Brew Ratio will be available in North America as an option on the Linea PB beginning this summer. The technology will be on display in the La Marzocco booth number 3031 at the True Artisan Café Friday-Sunday of SCAA Expo.

The La Marzocco Home Experience

We’re excited to introduce the first ever La Marzocco Home Experience at this year’s Specialty Coffee Association of America Expo. The La Marzocco Home Experience at SCAA is a way for people to discover the joy of espresso at home with some of the best coffee professionals and roasters in the world.

We’ve built an entire kitchen & living room area in the Skybridge area of the Washington State Convention Center, and will have four of our brand-new Linea Mini machines set up at four different workstations serving espresso drinks.

In addition to the Linea Mini, each workstation will include a La Marzocco Lux-D Grinder by Mazzer as well as the all-new Acaia Lunar Scale, the first digital scale designed for espresso.

Forty different companies will be represented throughout the show, and baristas will not only showcase their coffees and skills, but will be an educational resource for attendees interested in learning about espresso. Espresso and milk drinks will be available throughout the show, andguests will have the opportunity to use the Linea Mini, learn about espresso,and envision owning the machine in the comfort of their own home.

We’ll be taking pre-orders for the Linea Mini at the booth, and each pre-order during the show will include a free Acaia Lunar scale. The booth will open at 8:00 am on Thursday, April 9 and coffee service will be available from 8:00 am to 5:30 pm on Friday and Saturday, and 8:00 am – 4:00 pm on Thursday and Sunday.

The La Marzocco Home Experience is a way to celebrate coffee, showcase barista skills, and to demonstrate the quality of La Marzocco espresso equipment to thousands of people. We can’t wait to share the Linea Mini with you and look forward to seeing you at the booth!

Sponsors for the booth include: Acaia, Espresso Supply, Pure Éire Dairy, Global Customized Water, and Xylem.

La Marzocco Home Experience Schedule

SCAA Expo 2015: True Artisan Cafe

Once again, La Marzocco is bringing the True Artisan Cafe Experience to our booth at the Specialty Coffee Association of America’s annual Expo. For those who have not experienced it before, the True Artisan Cafe is a coming together of some of the best coffee roasters in the world, with the intention of celebrating all things La Marzocco and sharing some amazing coffee together.

This year, the True Artisan Cafe will feature 3 different bars, and will rotate between 33 coffee companies from 17 states and seven countries. We’re incredibly excited for you to come by our booth and share a coffee with us throughout the weekend. La Marzocco is booth number 3031.

SONY DSC

Friday, April 10.

11:00-12:30PM

Stumptown Coffee Roasters

Counter Culture Coffee

Intelligentsia Coffee

 

12:40-2:10PM

Four Barrel

LAMILL

Joe

 

02:20-3:50PM

Flight Coffee (New Zealand)

Linea Caffe

Buddy Brew

 

04:00-5:30PM

The Woods

Coffee Labs

Herkimer Coffee Roaster

 

Saturday, April 11.

11:00-12:30PM

La Colombe

Metropolis Coffee Co.

George Howell

 

12:40-2:10PM

St. Ali (Australia)

Panther Coffee

Toby’s Estate

 

02:20-3:50PM

Allpress (Australia)

Temple

Ghost Town

 

04:00-5:30PM

Kickapoo Coffee

Oak Cliff Coffee

Espresso Republic

 

Sunday, April 12.

11:00-12:30PM

Sightglass

Equator Coffee

Blue Bottle Coffee

 

12:40-2:10PM

Anthracite Coffee (Korea)

BUNA (Mexico)

Label Coffee Roasters (Korea)

 

02:20-3:50PM

Kaladi Brothers

The Commonplace

Fonte

In addition to the La Marzocco True Artisan Cafe, La Marzocco Home is preparing their own experience to share. This will be located in the Skybridge area, between the Expo show floor and the World Barista Championship Arena.

Stay tuned for details about the La Marzocco Home Experience.

 

Applications now being accepted for La Marzocco 2015 internship in Tanzania: Songwa Estates

For almost a decade, La Marzocco, along with partners Mahlkonig and Probat, have been sponsors of Songwa Estates. Songwa, located in Southwest Tanzania in the Great Rift Valley, aims to provide a better understanding of coffee production to those in the coffee industry who might not otherwise have direct contact at the farm level.

“Bringing people to coffee origins in a meaningful way: this is the mission of Songwa Estates. To expose them more closely to the intricacies of growing, processing and marketing of green coffee in developing countries in a manner that goes well beyond what can be experienced during a brief farm visit.

All three companies believe that this is an important service to offer their clients, their employees and to other members of the industry, and that to accomplish these goals, it is necessary to be involved with the running and management of a coffee farm over an extended period of time.”

Songwa Estates Sign

Every year, La Marzocco sends a group to Songwa to for a week-long immersion course that explores coffee production. However, educating our own people is only half the story. Songwa is meant to be a long-term investment in this coffee producing region. That means investing in the people, not just the farm.

This year, the supporting Songwa partners announced a new project to demolish and rebuild a school building at the Muvwa Primary School near the plantation. 327 children attend the Muvwa Primary School, and they are currently divided into seven classrooms with just seven teachers.

La Marzocco is currently seeking an intern for a paid 3-5 month internship to coordinate and manage the project. The internship begins in late May or early June 2015, and continues through late August or early September.

Songwa children

In 2014, Ryan Willbur attended the annual immersion course representing the Seattle office of La Marzocco.

Ryan said of his trip, “Songwa was my first visit to a coffee farm. What struck me most was seeing the people who run the coffee farms, and learning about what their lives are like. The school needs our support. It’s a place where it’s not uncommon for three children have to share one set of books, and primary school is all they are guaranteed. If a student wants to attend a high school, the family must pay for it. Often, taking a job is a more immediate way to help the family, so the students never make it that far. In my opinion, it’s that much more important to make sure that the primary school has what it needs so that the education these children do receive is the best it can be.”

Songwa School Project

This unique opportunity provides someone the opportunity to live and work on a coffee farm in Africa, and to lead a project that will have a lasting impact on a community.

The scope of the work includes:

  • Visit previous school building projects to become acquainted with the building type
  • Purchase materials based on construction plans and previous project records
  • Guide/supervise the construction team on daily basis
  • Transport materials to the construction site on time
  • Liaise with the village authorities
  • Liaise with the Utengule/Songwa farm management
  • Ensure project timeline is followed
  • Keep records of all purchases, salaries and other costs in Excel format
  • Troubleshooting and problem solving when and necessary
  • Produce a brief monthly progress report with pictures
  • Produce a final project report

In addition, work will also include assisting in the coffee production, and aiding in the transport of the coffee from Songwa, where the cherry is grown, to Utengule, where the coffee is processed. It’s an opportunity to be fully immersed in all that the Great Rift Valley has to offer.

Candidates must meet the following requirements:

  • Be at least 20 years old
  • Have good basic technical understanding
  • Have good oral and written English knowledge
  • Hold a valid driving license for cars, and be able to drive a small motor bike
  • Be a committed team player with an excellent work ethic
  • Respect the local culture
  • Be in good health
  • Ready to reside in a rural, tropical area

Applicants should email a resume (and cover letter, if desired) to Mary Diamond, Marketing Communications Manager for La Marzocco Srl, no later than April 25th, 2015.

Children at School

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