The Story of a Strada

Today Stumptown Coffee Roasters opened a new café in Greenwich Village at 30 W 8th Street. The space is beautiful (it was recently profiled in the New York Times), and features two unique La Marzocco Strada MP espresso machines. The story of how these two machines, both of which have a distinctive Stumptown aesthetic, came to be goes back some time, and includes a strong vision, and great partners who helped make these machines a reality.

Over a year ago over a couple of beers in Portland, the team at Stumptown told us about a new project they were working on. The details were light, however they knew they wanted something special for a new café they would be opening the next year. Alex Lambert, Stumptown’s head technician, was insistent that their new café’s espresso machine be a Strada MP, however Stumptown founder Duane Sorenson wanted to have complete control over how the machine appeared on bar.

With the mutual goal of a completely custom Strada MP body without any internal modifications, together we decided to reach out to an old friend of the Stumptown crew and former La Marzocco engineer Jacob Ellul-Blake. During Jacob’s time at La Marzocco, he helped design the Strada platform, making him a natural choice for someone to create a machine exactly as Duane envisioned. Over the course of several months, Jacob worked with Duane Sorenson, Lizz Hudson and Alex Lambert to refine their ideas. Alex sketched the basic shape of the machine from a tracing he took from the Strada MP Parts Catalog. Together Lizz and Duane assembled a pallet of materials, finishes and colors for Jacob to work with. Over the course of the next month Jacob painstakingly created digital drawings incorporating Alex, Lizz, and Duane’s concepts. Jacob then worked to source the finish materials and create the new panels that would form the bodies of these unique machines.

After the panels were complete, we offered our shop (and a couple pizzas) to Jacob and Alex to use to assemble the machines. Over the course of a few hours, two Strada MPs with a distinctive Stumptown look came together on our bench.

Congratulations to the entire team at Stumptown, and especially Duane, Lizz, and Alex for their vision, and Jacob for his design.

Our lab is your lab: come learn with us

If it’s been awhile since you’ve visited the La Marzocco Learning Lab and Showroom in Seattle, we have some exciting reasons for you to make another trip. We have some new equipment on display and ready for you to try, including the just-launched Linea PB, and the Vulcano Swift grinder – both of which were on display for the first time at SCAA in Boston last month.

The Linea PB is a next-generation model that builds on the legacy of the Linea Classic (which has been in production for nearly 25 years) as a dependable, rugged workhorse that delivers results in the highest-volume café settings.

The Vulcano Swift is a conical burr grinder due to go into production later this year that features the Swift technology of grind, volumetric dose, and tamp.

We couldn’t be more excited about our new products and look forward to introducing them to you!

As always, we’re open Monday through Friday, from 9-5pm, and everyone is welcome. If you’re hoping for some dedicated time with your coffee on a specific piece of La Marzocco equipment, be sure to reserve a time, but you’re also welcome to drop by for a visit, a quick demo, and a coffee.

In addition to being available on a reserved basis, we have some exciting events planned in the Learning Lab over the coming months, so be sure to check back, or stay tuned via Twitter and Facebook about what’s coming up.

First up, we have a public cupping event with Olympia Coffee Roasters this Friday, May 17th 10:00-11:30.  Also on deck are coffee showcases from some of our customers from near and far. Be sure to come by to try some things you might not find every day in Seattle!

We’re also working on few educational and coffee science events, coming late spring/early summer.

If you have an idea you’d like to bring to the La Marzocco Learning Lab, or if there’s a topic you hope we’ll cover, we’re all ears – drop us a line at training@lamarzoccousa.com to start the conversation.

If you have interest in being a guest educator, using our community space for training, or just want to visit for a hands-on product demo please contact:

Sarah Dooley at training@lamarzoccousa.com

We look forward to seeing you soon!

The Linea PB is Here

It’s hard to believe that we were in Boston just over three weeks ago to show our customers and friends the latest addition to the Linea line: the Linea PB. The unveiling of the Linea PB came after two months of hearing your Linea Love stories (please, keep them coming!). Your stories have said it best; the Linea Classic is a workhorse. It is an espresso machine able to deliver coffee to whatever size line and crowd you can throw at it. Dependable and true, the Linea stands the test of time. We’re thrilled to introduce the Linea PB knowing that it will carry on the legacy of its predecessor. With updated technology and features, this machine is the workhorse for the modern barista.

We saw many of you in Boston, but there were many more who weren’t able to join us at the event. Be sure to check out Kent Bakke’s presentation of the machine on the first day of the show.

Today, the Linea PB is back in Seattle and up and running in our showroom; you are invited to stop by and experience it for yourself. Schedule time and bring in your coffee to get a personalized tour: send an email to training@lamarzoccousa.com to find a time that works best. Come see how much control the Linea PB offers for steaming milk, or play with different levels of programmable pre-infusion. Get more familiar with a new tool for baristas: the flowmeter pulse.

Even if you just happen to be passing through the neighborhood, feel free to stop by for a quick espresso made on the Linea PB.

The Linea Classic has always been a friend to baristas everywhere. Come get acquainted with the Linea PB; we’re sure you’ll make fast friends.

training@lamarzoccousa.com
1553 NW Ballard Way
Seattle, WA 98107
206-706-9104 x124

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