Guest Roasters at SCAA Boston

It’s difficult to full appreciate the quality of an espresso machine without great coffee. La Marzocco is not simply defined by its espresso machines alone, but also by the many great customers who use our equipment day in, and day out.

We are very excited to host a number of those customers in our booth during the Specialty Coffee Association of America’s annual Expo in Boston, MA, this week: April 12-14.

Our booth is number 518 and will feature several models of espresso machines, grinders, and hot water solutions. We cordially invite you to come join us for an espresso from any of the roasters in our schedule below.

Friday, April 12, 2013
11-1PM
Onyx Coffee
Ceremony Coffee Roasters
Black Coffee
Counter Culture Coffee Roasters

1-3PM
Batdorf & Bronson
Klatch Coffee Roasters
Cuvee Coffee Roasters

3-5PM
Metropolis Coffee Roasters
Barismo
George Howell Coffee
Ladro Roasting

Saturday, April 13, 2013
11-1PM
Handsome Coffee Roasters
Buddy Brew Coffee Roasters
Kuma Coffee
New Harvest

1-3PM
Deeper Roots Coffee
Toby’s Estate Coffee
La Colombe
Stumptown Coffee Roasters

3-5PM
Kuma Coffee
Temple Coffee
Panther Coffee Roasters
Handsome Coffee Roasters

Sunday, April 14, 2013
11-1PM
Ladro Roasting
Toby’s Estate Coffee
George Howell Coffee
Great Lakes Coffee Roasters

1-3PM
Olympia Coffee Roasters
Great Lakes Coffee Roasters

We look forward to seeing you in Boston. If you want to share about your experience at our booth at SCAA, tweet @lamarzocco #LMBar.

Sneak Peek: Linea PB Barista Features

The release of the Linea PB is just a few days away! Be sure to join us in Boston for the SCAA Expo at booth 518 to see the Linea PB firsthand. Kent Bakke will be making a special presentation of the Linea PB on Friday April 12th at 2pm Eastern.

In advance of the big reveal, we wanted to give you another sneak peak at some of the features you’ll see on the Linea PB. Last week we shared some information on the electronics that power the Linea PB AV and a dynamic measurement that will give baristas more insight into the extraction process: the flowmeter pulse.

This week we want to tell you a bit about the barista interface features of the Linea PB. We’re introducing a number of new features that draw on technology advances over the last 25 years, as well as input we’ve heard from our customers over time. Take a look:

  • Buttons: the Linea PB buttons are silicone membrane actuators capped by mirror-finished button caps, backlit with LED lights. A broad button cap ensures that the barista can engage the group at an arm’s length. The button pad has four points of engagement, ensuring that the group is activated regardless of where the barista touches the button.  When touched, the button offers satisfying, tactile feedback, ensuring the barista knows the button has engaged, even if she is not looking directly at the button.

 

  • Barista Lights: LED Barista lights are included standard on the Linea PB, making for a well-lit work area so the barista can monitor the progress of their coffee as it extracts and changes color.
  • Steam Valve: The newly designed Linea PB steam valve opens in a half turn, making it easier to use, and putting less strain on the barista over time. A unique diamond-shaped knob allows for ergonomic rolling action. The valve is unique to the Linea PB, but the rebuild kit is compatible with the GB/5.


 

  • Drain Tray: The Linea PB features a larger drain tray. The workspace below the group heads is increased by 32% over the Linea Classic. In addition, the tray itself has been changed to be more like the tray of the La Marzocco Strada – with fewer sharp edges that will make it safer for the barista to handle and clean the tray.

We’re excited to show you all of the new features of the Linea PB in just a few days. For those of you who are not able to join us, be sure to check www.lamarzocco.com after 4pm Eastern on April 12th to see a video of Kent’s presentation of the Linea PB at SCAA. And check back here on launch day to see photos of the machine and learn more!

Sneak Peek: Linea PB AV

We’ve been packing up our crates and gearing up to head to Boston next week for SCAA Expo. We’re most excited that the big day – April 12 – is almost here: the day we get to introduce the newest espresso machine in our lineup, the La Marzocco Linea PB.

We’re not to April 12th just yet, but we wanted to give you a little sneak peek at some of the technology you’ll see on our newest addition.

Last week we shared some of Ben Kaminsky’s thoughts on volumetrics after reviewing some testing results we conducted in the La Marzocco Lab. His analysis made his opinion clear:

“In practical application, in a bar setting, baristas utilizing flowmeters are nearly 50% faster than those pulling shots without.”

The La Marzocco Linea has come to be known as a workhorse of a machine: a durable, dependable classic that performs in the highest-volume settings. The Linea PB has been designed to continue this tradition, while also giving the barista new tools to prepare coffee more consistently.

As the specialty coffee community has taken a more in-depth approach to extracting espresso, we have come to more fully appreciate the value of flowmeters, and we believe flowmeters offer a path to providing the barista a dynamic measurement of espresso extraction. As such, we are excited to introduce the Linea PB AV.

The auto-volumetric system of the Linea PB will introduce a new feature, never before seen on an espresso machine. With a built in display, the barista will have the choice to view either the time of the extraction (just like the La Marzocco GB/5) or to see the number of cycles (pulses) moved through the flowmeter. Each count on a flowmeter is similar to .5 ml of water. Using this method, a barista will be able to see how much water has traveled into the portafilter. As Linea PB users become more familiar with the machine, they will be able to tell if their espresso is extracting too fast or too slow by how quickly the pulses count through the flowmeter. For the first time, the barista will have a dynamic measurement to understand the rate of extraction – rather than just time or volume. Ultimately, this new unit of measure will further put baristas in control of their extractions.

Each group head of the Linea PB has three buttons. Two buttons are programmable to a certain number of flowmeter cycles. The other button is a manual brew button, giving the barista the same start/stop control of a semi-automatic (EE) espresso machine. These buttons are silicone membrane switches, and are backlit with LED lights. Each switch has a life span of over a million cycles.

There are many other features of the Linea PB that we look forward to sharing with you over the coming weeks. We hope to see you in Boston (Booth #519), but if we don’t, be sure to check back here for more updates as we reveal the next generation of a classic.

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