La Marzocco to Be Exclusive Espresso Equipment at the Coffee Experience TED2013

Seattle, WA (January 31, 2013) -La Marzocco USA, based in Seattle, Washington, is honored to once again support TED2013 and the Specialty Coffee Association of America (SCAA) and its Guilds by providing all of the espresso equipment for the Coffee Experience at this year’s conferences. The Coffee Experience installation will be set on TED campus Long Beach as well as TEDActive in Palm Springs, both taking place February 25-March 1, 2013. TED is a nonprofit devoted to Ideas Worth Spreading. Started in 1984, the conference brings together people from three worlds: Technology, Entertainment and Design.

La Marzocco will be providing nine different espresso machines, multiple Mazzer grinders as well as Marco precision hot water delivery systems at TED this year. This is the largest annual equipment showcase for the company, second only to SCAA’s Exposition, The Event, which takes place annually in April.

SCAA’s goal is to provide over 3,000 TED and TEDActive attendees a deeper experience of coffee delivering the caffeine that fuels conversations along with insights about coffee’s role as a culinary treasure and unique economic web that connects farmers, artisans, and coffee lovers all over the world. In addition to the Barista Guild bringing in 38 of the best coffee professionals from around the world to lead the experience, and actual service of coffee bars throughout the campuses, there will also be a slow bar where attendees may work hands-on with La Marzocco espresso machines and with one-on-one guidance from a Barista Guild representative to prepare an espresso beverage. There will also be heavy emphasis on sharing stories with TED attendees to grow their understanding of the world of specialty coffee: the processes that contribute to the finished cup; the economic web of coffee as an important world commodity.

Bringing these stories to the consumer is a key focus for La Marzocco; the company is honored to participate and help provide the finest technology and tools to help facilitate the learning experience for TED attendees. La Marzocco finds it important and exciting that TED attendees this year will be able to work directly on their machines and equipment. “TED is such a unique experiential learning opportunity. In our past participation we’ve found that attendees are curious and hungry to learn more about coffee and the equipment used to prepare coffee. We look forward to providing that experience again in 2013,” says Kent Bakke, CEO of La Marzocco International.

TED, SCAA and La Marzocco share the same business value of collaboration and dissemination of knowledge and skill. This important program being offered at TED will help reinforce the idea of relationships between farmers, artisans and coffee lovers across the world.

TED and TEDActive run from February 25-March 1, 2013. For more information on TED, go to www.TED.com

 

About La Marzocco

Named after the symbol of Florence, Italy – the lion – La Marzocco has been the leader in espresso machine innovations since 1927 – with the first dual boiler, the first saturated grouphead, the first commercial use of PID controllers, and the first to introduce fully programmable pressure profiling. All La Marzocco espresso machines are assembled by hand in Florence, Italy. Since the 1980’s, La Marzocco has helped to build the specialty coffee community into the robust, quality-driven industry it is today. La Marzocco USA, based in Seattle, WA, distributes La Marzocco, Marco, and Mazzer coffee equipment, offering sales, technical support, training, and highest level of customer satisfaction one can expect from the industry leader. www.larmarzoccousa.com  @lamarzocco

About  SCAA
The Specialty Coffee Association of America (SCAA), is a non-profit trade organization and the world recognized leader in coffee knowledge development. With over 9,000 members located in more than 40 countries, including member companies and their employees, SCAA members represent every segment of the specialty coffee industry, including producers, roasters, importers/exporters, retailers, manufacturers, baristas and other industry professionals. For over 30 years, the SCAA has been dedicated to creating a vibrant specialty coffee community, recognizing, developing and promoting specialty coffee by setting and maintaining quality standards for the industry; conducting research on coffee consumption, brewing and perfection of craft; and providing education, training, resources and business services for its members. Visit www.scaa.org. @specialtycoffee

For La Marzocco USA press inquiries, please contact Diana Bianchini, Di Moda Public Relations, 310.288.0077, diana@dimodapr.com .

###

Linea PB to Arrive April 2013

La Marzocco USA is thrilled to confirm that the next generation Linea, the Linea PB, will be unveiled at the SCAA Expo in Boston on April 12th.

The La Marzocco Linea has been an icon of specialty coffee since its release in 1990. It has grown up with specialty coffee, and continues to be the steadfast workhorse in leading cafes across the US and around the world.

Piero Bambi, son of Giuseppe Bambi and nephew of Bruno Bambi, the brothers who founded La Marzocco in 1927, has spent much of his life carrying on his father and his uncle’s legacy of building the finest-quality espresso machines. Piero has had a hand in the design and engineering of every La Marzocco espresso machine currently in production. The Linea Classic was the first machine for which Piero led design.

And so, as we release the first major design update to the Linea, we are naming this new machine in Piero Bambi’s honor: the La Marzocco Linea PB.

This will be the first full update to the technical and stylistic workings of the Linea in the nearly 25 years it has been in production. The Linea PB carries the Linea line forward in a way that is familiar, yet also fresh and new.

Over the coming months we will share more news about the Linea PB as we prepare to share the finished machine with the world in Boston in April. In addition to the unveiling at the SCAA Expo, simultaneous remote launch events will be hosted at La Marzocco offices worldwide.

To recognize this important milestone in the history of the La Marzocco Linea, La Marzocco USA is launching the Linea Love Campaign. For many people, the Linea holds a great deal of nostalgia – it may have been the first espresso machine they learned to prepare espresso on, or it was the first machine they purchased, or they have incredible stories about the Linea’s ability to deliver in the highest-volume situations. The Linea Love Campaign invites the specialty coffee community to share their fondest memories, and what the Linea means to them.

We’d love to hear your story, and share it as part of the campaign. You’re free to use whatever medium helps tell your story best: writing, drawing, video, a picture, a song – anything. Submissions will be showcased at www.LineaLove.com, in social media, and at SCAA in Boston.

So what’s your story? To share it with us, submit it via www.LineaLove.com or by sending it to info@lamarzoccousa.com. Follow the campaign with the hashtag #LineaLove.

To thank you for sharing your story, people who submit their memories will receive a gift that commemorates this special milestone in the history of the La Marzocco Linea. More details are available at www.LineaLove.com.

The La Marzocco Linea would not be what it is without the talented people who use it to practice their craft – every day, year-in and year-out. The story of the Linea is your story; we look forward to hearing it, sharing it, and to celebrating the milestone of the release of the La Marzocco Linea PB with you in 2013.

Join us in a city near you for “Pressure + Flow”

La Marzocco USA is pleased to announce the four-city event series “Pressure + Flow,” taking place in Los Angeles, San Francisco, New York, and Chicago in February and March 2013.

Each event will feature a day of learning, with presentations and hands-on guided learning experiences on emerging coffee topics:

PRESSURE: A guided hands-on learning experience with the Strada EP. Hear about how the Strada EP came to be, what we’ve learned about brewing coffee using the Strada EP as a platform, then spend time with the machine.

FLOW: This session will give an overview of water science, the interaction of coffee and water, and leave participants with information on how to test their water and make informed water conditioning purchase decisions.

The events will also feature a fun, interactive “Espresso Machine Loveline” session hosted by a special guest in each city, with answers by Dr. Scott Guglielmino. Bring all of those questions you’ve been too embarrassed to ask; no question is off limits!

The agenda for each event is:

10:00-12:00 & 2:00-4:00: PRESSURE: Guided hands-on learning with the Strada EP (session content presented twice)

4:00-5:00: Espresso Machine Loveline

5:30-7:00: FLOW: Water science 101 with comparative espresso tasting featuring waters from around the US

Catch Pressure + Flow on these dates in these cities:

February 13th: Los Angeles, Siren Studios

February 16th: San Francisco, Guerrero Gallery

March 6th: New York, Attic Studios

March 9th: Chicago, Ravenswood Events Center

Each event is free and open to the public; registration is encouraged. Participants who register in advance will receive a special La Marzocco gift.

Register HERE and choose the ticket type for your city’s event.

A large thank you goes out to our coffee and small wares sponsors: Atlas Coffee Importers and Espresso Parts.

La Marzocco Machine Names

On January 14th, we celebrated a great occasion within the La Marzocco family, as we congratulated Piero Bambi on his 79th birthday. What a milestone!

Piero is the son of Giuseppi Bambi, who, along with Piero’s uncle Bruno, started La Marzocco in 1927. Piero has spent much of his life carrying on his father and his uncle’s legacy of building the finest quality espresso machines. Piero has had a hand in the design of every La Marzocco espresso machine that is currently in production. If you ever visit the La Marzocco factory in Scarperia, just outside of Florence, Italy, you’ll find that Piero still goes into work every day, and is still actively participates in design and engineering projects and meetings.”

With a lineup of espresso machines that includes Linea, GB/5, FB/80, GS/3, and Strada models, we often get questions from our customers and the people who use our equipment about what the names mean.

Our machines are generally named for members of the Bambi family – our founders and our heritage; for important milestones in our history; or for new technological advancements introduced by La Marzocco.

FB Series
In 1997, La Marzocco celebrated its 70th anniversary. In honor of the occasion, La Marzocco introduced an alternate body style that could be installed on the Linea – the only La Marzocco espresso machine that was in production at the time. This special body style was made of resin, and was offered in custom colors of the customer’s choice. To honor the Bambi family, the machine was named the FB/70, or Fratelli Bambi 70 (The brothers Bambi).

The FB/80 is named for the 80th anniversary of La Marzocco. It was designed, built, and released just ahead of the anniversary. Like the FB/70, it features a curvy resin body style that is available in custom colors. The features of the FB/80 are the same as those found in the GB/5.

GB/5
The GB/5 was designed primarily by Piero Bambi, and was released in 2005. The GB/5 features a number of technologies that come together to provide superior temperature stability and control. In 2005, as the time came to release the machine, Piero chose to name it for his wife, Giovanna Bambi. Thus, the name was GB and 5 for 2005, the year it was introduced.

GS/3
The design of the La Marzocco GS/3, introduced in 2007, draws inspiration from the iconic GS series of commercial espresso machines that were in production 1970-1991. The La Marzocco GS was the first dual-boiler espresso machine, and featured saturated groups (“GS” stands for “gruppo saturo”).

Today, the GS series remains iconic for its low profile, classic styling, and as the source of the original paddle group. The styling has endured and is a symbol of what makes La Marzocco so classic. The body style of the GS/3 is reminiscent of the GS series, however, it occupies a smaller footprint, intended for the home or for light commercial uses.

Each La Marzocco espresso machine is named to recognize or pay tribute to our past, our family, and our traditions. We look forward to sharing more as we introduce new products in the future!

2013 Greetings from Piero Bambi

Piero Bambi is the son of Giuseppi Bambi, who along with Piero’s uncle Bruno, started La Marzocco in 1927. Piero just turned 79 years old on Monday, and continues to comes to work every day, at the La Marzocco Factory in Italy.

In his writing below, Piero reflects on La Marzocco’s journey, and toasts to a successful future.

When we moved to La Torre [the new factory location] in September 2009, the economic crisis had hit the entire western world. Indeed, it is still in act.

At that time, I don’t think any one of us could have imagined the growth in espresso machine production, much less achieving so much success in only three years.

On occasion of the holiday lunch late last month, I was not prepared to share my own satisfaction and joy for having managed, together with all the departments at the factory, as well as with our network of distributors, to make the name “La Marzocco” great.

In reality, the presence of some of the retired employees, who gladly accepted the invitation to take part in the holiday lunch, brought back to mind so many memories that were literally spinning around in my mind. That made me even more confused and excited. My thoughts, in addition to my father, my uncle Bruno and my brother Vinicio, were dedicated to all those employees who, at the conclusion of World War II, contributed to the revival of La Marzocco, especially since it was not possible to show the “gratitude” that my father and my uncle would have wanted.

I would like to include among those ex-employees, my cousins Franca and Anna, and her husband Ettore Toscani, who, together with Pina Cucciniello and Remo Bernocchi, worked in the accounting and warehouse departments and performed a variety of tasks, including the management of clients and suppliers.

I also remember with particular affection and emotion:

Gamannossi Tarquinio – Bellesi Danilo – Braccini Giuliano – Righi Arnaldo – Francesco Benedetti – Megoni Franco – Bruschini Vasco – Braschi Piero – Lapucci Ilio – Marliani – Allegranti – Pieri Egidio.

I also remember, but more vaguely as they worked with my father and my uncle before World War II, a certain Mario, Fernando, Pietro, and a salesman named Tesi.

It is thanks to ALL of these people that “LA MARZOCCO” has embarked on its future highway, or “Strada”.

Greetings to all for a successful future, and thank you from the bottom of my heart!

-Piero Bambi.”

Archives

Flickr

Categories