Archive for September, 2010
REACHING OUT TO LA MARZOCCO USERS AROUND THE WORLD…
For the past few years, La Marzocco has been publishing a series of books, which began with a photographic journey from the bean to the cup and grew to include volumes covering topics from La Marzocco’s collection of machines since 1927 to interviews of the people behind our brand, from a photographic collection of cafés around the world to our coverage of the Out Of The Box event in Milan.
Now, we are reaching out to all La Marzocco users around the world, because we think you may be able to lend a hand with this year’s book, entitled… LA MARZOCCO PEOPLE
The final book in the collection, our objective is to create a very special volume that celebrates the baristas that use our equipment day in and day out, it’s our tribute to you!
Please take a couple of minutes to email:
a high resolution photo of yourself with your La Marzocco machine (*)
your name, your café, and mailing address
and short message about La Marzocco (max 160 characters)
The most interesting, creative and “off the wall” photos will be published and those baristas will receive a free copy of the book signed by our co-founder, Piero Bambi… so get creative! We appreciate your contribution!
Please email your photo, contact details and message to firstname.lastname@example.org by FRIDAY, OCTOBER 8th!
*submitting your photo via email will be considered a “limited copyright transfer” and “photo release and consent form”. La Marzocco will not publish any image of a minor unless his or her parent or legal guardian has submitted a permission form.
The best coffee video of the year.
If you find yourself in Japan in the coming weeks….
Following previous editions in Dubai, Shanghai, Stockholm, New York and Oslo over the past several months, we’re looking forward next week to the success of La Marzocco Out of the Box in Japan, graciously organized by our partner, Lucky i Cremas, on the evening of Wednesday, September 22 at Aque Rium Odaiba from 6:30 to 9 pm.
In addition to presenting the history of La Marzocco to dedicated industry leaders within the Japanese market, our Plant Director and Manager of R&D, Roberto Bianchi, will officially launch the Strada MP, Strada EP and Vulcano grinders in Asia.
Roberto, together with the Lucky i Cremas staff, will also be on hand at the Specialty Coffee of Japan’s (SCAJ) annual exhibition at Big Sight, West Hall 3 in Tokyo, Booth 49 from September 22-24.
La Marzocco equipment will also be exhibited later this month in Toronto at the Coffee & Tea Show (September 26-27), in collaboration with Patera Marketing Group and in Moscow at PIR Hospitality Industry Show (September 26-27 , in collaboration with Gourmet Style.
Flipping through the new issue of Bicycling magazine, it’s a pleasant surprise to see a picture of bikes in the reflection of a shiny new LM Linea. Yes, it’s a bike shop + cafe hybrid. This time hailing from Lexington, MA.
Ride.Studio.Cafe is a bike centric shop with a warm, inviting cafe atmosphere. They sell Cervelo, Honey, Public, and Seven bikes. I think the best part of it all is that they offer an indoor bike parking area do you won’t have to worry about watching your bike.
Taken with my ghetto scanner i.e. iPhone:
… only if you’ve won the Giro d’Italia or you’re into Legally Blond. But damn these people at Cups, an organic cupcakery, lounge and teaching kitchen, in La Jolla, CA make it look sweet!
Why attend? Because you’ll be using some shiny new Marzoccos there! Camp Pull-A-Shot is the first annual event of its kind that will focus on offering educational courses and content for baristas who want to take their skills to the next level. You will have the opportunity to complete multiple levels of BGA Certification in a very short period of time. Camp Pull-A-Shot will also offer a unique opportunity for all skill levels to have hands on training with some of the most innovative and dynamic baristas in the country. This event will encourage great community networking and fellowship. And at this fantastic price point, you have no excuse not to attend. Compared to private training programs or even SCAA workshops taken individually, you are saving a bundle. Advance your career and get the most cutting edge information and education from the highest level of professional baristas and trainers in the industry.
Who should attend?
-Baristas with all levels of experience looking for certification opportunities, education, and community building.
-Both small and large retailers looking to advance their training and in-store service programs.