Intelligentsia Videos

Department of the 4th Dimension (from someone in the 4th dimension I suppose) has decided to enter our dimension in search of the “ultimate tastemakers” (in their words). Wouldn’t that mean the 4th dimension is pretty tasteless then?

Their journey begins with three videos on Intelligentsia in Venice, CA. Uber barista Kyle Glanville stars in this black & white mini-series opposite of their Espresso Partsrestored and souped up vintage La Marzocco GS/2. The docudrama cinematography combined with onscreen charisma oozing from Kyle will sure to make all the lady baristas from around the country gush.

LM Out of the Box SWEDEN

La Marzocco Out of the Box is an opportunity for baristas, roasters, cafe owners, and just about everybody to come together and check out new coffee equipment, R&D and, well, just party. The concept was first realized at HOST in Milan last Fall and, just recently, was held at Espresso Specialisten in Sweden.

Other than geeking out on espresso, the event featured vac pot brewing, latte art jam, and probably lots of alcohol.

Out of the Box NYC edition is coming June 9-10 at Chelsea Market. It will be a fun event, featuring new (LM and others) coffee equipment, geeking out on coffee, and hands on fun. Details are being worked out right now but we’ll make all related announcements on this blog.

Serrano Social Club GS/2

Tony’s christening the new Serrano Social Club GS/2 (with a mini bottle of Maker’s Mark)

SCAA last week marked the first time Tony’s new restored and souped up GS/2 was shown to the world (and to Tony). A creation of Espresso Parts’ customization arm, the GS/2 sports a gold-bronze color finish and a fully functional, old school variable pressure brewing mechanism. Best of all, it features a fancy tiara, right up Tony’s alley.

The “Serrano Social Club” tiara on the GS/2

This machine will be featured in Tony’s new cafe in Modesto, CA, opening sometime later this year (?).

Click here to see the full Flickr set by Espresso Parts.

What a Weekend! A Big Thanks to Everybody!

Large crowds at the La Marzocco booth at SCAA

The new Stradas were a huge hit at this year’s SCAA in Anaheim! Our booth was packed from hours before the show floor opened to after the floor has closed on all three days. Unfortunately, this also meant that I had no time at all to walk the show floor. Based on what people have been telling me, however, our booth was THE most popular booth at the show! Well, a big thanks to all who took the time and the patience to navigate the crowd and get a chance to play on the Stradas!

Tony showing his sign of love

Not only did we have the Strada, we had TWO!! The red Strada EP (electronic paddle) is the version that uses a proprietary variable speed pump to control pressure 0-14 bar, and has the ability to record and play back pressure profiles. The yellow Strada MP (mechanical paddle) features a modified version of the current mechanical paddle to allow mechanical control of pressure 0-9 bar.

This year’s SCAA was also a new experience for me – pulling thousands of shots on the yellow Strada MP – since I’ve never been a working barista before. Sure, I know all the proper techniques and got the palate to match. But it’s definitely something else to continuously pull shots while so many people are waiting for a drink, all the while I had to give an overview of the machine hundreds of times over. Perhaps the most nerve wrecking moments were when I had to pull shots for James Hoffman, Stephen Morrissey, Gwilym Davies, and Heather Perry’s parents. Good thing, Scott had the other machine (the red Strada EP) covered.

You can view a collection of pictures on our new Flickr site here.

LM Out of the Box Coming to NYC

UPDATED INFO ON NEWEST POSTHERE

La Marzocco Presents Party @ Intelligentsia LA

Strada Debut @SCAA

This is an informational preview of the Strada debut at SCAA. No, it’s not about the iPad app, though we do have something similar to that in the works. What will be shown are stage 3 prototypes of 2 models of Strada.

You can download the information here.


TOTAL CONTROL PLUS REAL PRESSURE PROFILING

Advancing espresso brewing technology to new frontiers, La Marzocco introduces the Strada, a new machine that allows the barista, for the first time, to have absolute and direct control of pressure throughout the extraction.

DESIGNED FOR & BY BARISTAS

Strada is the first espresso machine created with continuous design involvement by the La Marzocco Street Team, comprised of the world’s top baristas and barista champions, overseeing such topics as:

  • Machine design and ergonomics
  • Extraction and quality in the cup
  • Programmability and serviceability

Combined with La Marzocco’s industry leading engineering and 6 years of R&D, Strada is for the serious barista.

REAL PRESSURE PROFILING

Pressure profiling is able to bring out different flavor components to effect the balance and body of the shot, and tends to produce a rounder, softer espresso that highlights brightness, sweetness, and delicate notes.

Strada is the only espresso machine that gives the barista direct control of pressure at any point during an extraction. This opens up infinite possibilities for varying the quality of extraction and is the most exciting advancement in espresso machines today.

Strada can record and replay the desired pressure profiles indefinitely, a key feature that allows efficiency, quality, and consistency in a busy bar environment.

2 MODELS

Strada is a completely new platform from La Marzocco, available in two versions: Mechanical Paddle and Electronic Variable Pump.

Mechanical Paddle

Direct control of water flow and pressure mechanically via an internal valve, thus allowing pressure profiling.

 

Electronic Variable Pump

Precise progressive pressure control via proprietary gear pumps*. Programmable and repeatable pressure profiles for infinite possibilities.

FEATURES

Design

  • Engineered based on feedback from the La Marzocco Street Team, an elite group of the world’s top baristas and barista champions
  • Low machine profile and minimalistic design
  • Stainless steel body panels with exposed groups
  • Fully articulated, lever actuated steam wands
  • Cast aluminum side panel with glass inserts

Usability

  • All new, barista-friendly & ergonomic design
  • Real time actual brew pressure gauge per group
  • Paddle controls increasing or decreasing brew pressure at any point during the extraction from 0 to 12 bar
  • Wider drain tray with adjustable height
  • Back-lit gauges and displays

Tech

  • One pump, one pre-heater, one mix valve, one coffee boiler, one PID, and one real time brew pressure gauge PER GROUP
  • Paddle controlled motor speed for variable pressure*, programmable and infinitely repeatable
  • Jog wheel programming interface
  • Internally mounted pumps
  • ETL and NSF approved

[u/ all gone] Free SCAA Guest Passes!

Update: No more.

Yes, that’s right. We’re giving away free guest passes to our blog readers for the SCAA show next week in Anaheim! Each pass is good for two day of the show, and you can upgrade to include classes, etc.

Email info (at) lamarzoccousa.com while the passes last.

Doodling…from our friend Michelle @ Blue Bottle SF

A Sneak Preview of SCAA New Products

Ok, this just can’t wait for two more weeks. Here’s a sneak peak of La Marzocco’s new iPad app!!This is the first iPad program to work in concert with the forthcoming Strada, controlling functions and parameters such as: time, temp, pressure, and cup profile. Yes, you get to edit and manage your desired cup profile and import it into the app as you wish. The built-in artificial intelligence, or “AI”, (co-developed by La Marzocco, Stanford, and Apple) takes the profile and automatically adjusts other parameters to replicate the profile in the resulting cup.

The app also has analytical tools to indicate: body (in viscosity measurements), spot TDS, and coffee origin (via a built-in DNA sequencer in the grouphead). Best of all, it has a pre-configured scoring system (also controlled by the AI) that analyzes the resulting espresso on the almighty God Shot scale (out of possible 10). I mean, how else would you know you’re drinking a God Shot if it wasn’t a computer with AI telling you so?

Since the recent development of this app, we’ve been just constantly amazed at the superb quality of espressos this tool is able to produce. Forget repeatability, the La Marzocco iPad app brings you the controls over parameters never before possible.

The La Marzocco app is also built to be on the bleeding edge of Apple technology. When future versions of the iPad comes out with a built-in camera, the app’s AI is already configured to immediately take advantage of that and it will know the barista via facial recognition and automatically brew up the barista’s favorite cup profile. Connect it to an additional external camera facing the cafe, and the AI will do the same with frequent customers.

Come see the demo at SCAA!

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